Marketing Executive

About the Role

The Marketing Executive will support the planning and execution of marketing activities for King Group Hospitality across its restaurants, brands, and business verticals. The role will focus on digital marketing, social media, campaigns, promotions, aggregator platforms, website verification and optimisation, SEO, and brand visibility to drive website traffic, footfall, sales, customer engagement, and brand awareness.

Key Responsibilities

1. Marketing Campaigns & Promotions

• Plan and execute marketing campaigns across KGH brands and outlets.
• Coordinate promotional activities to drive footfall, sales, and customer engagement.
• Support seasonal, festive, and outlet-specific campaigns.
• Track campaign performance and prepare regular reports.
• Coordinate with internal teams and external agencies for campaign execution.

2. Digital Marketing & Social Media

• Manage day-to-day social media activities across relevant platforms.
• Coordinate content calendars, posts, reels, stories, and promotional creatives.
• Work with designers, photographers, videographers, and agencies for content creation.
• Monitor engagement, reach, leads, and conversions.
• Identify opportunities to improve digital visibility and customer engagement.
• Develop and maintain a structured social media content strategy aligned with KGH brand priorities, campaigns, outlet promotions, and business objectives.
• Prepare and maintain a content calendar for posts, reels, stories, and other platform-specific content, with clear publishing dates and responsibilities.
• Ensure scheduled stories, posts, reels, and campaign content are published on time across relevant social media platforms.
• Coordinate with internal teams, designers, and agencies in advance to ensure creatives, captions, approvals, and assets are ready before the scheduled publishing time.
• Monitor scheduled content and publishing gaps daily, and follow up promptly to prevent missed or delayed posts.
• Review social media performance regularly and use engagement, reach, clicks, and audience insights to refine the content strategy.

3. Website Management, SEO & Traffic Growth

• Coordinate regular website reviews to verify that pages, brand information, outlet details, menus, contact information, links, and promotional content are accurate and up to date.
• Identify broken links, outdated content, navigation issues, mobile usability problems, and other website errors; coordinate timely corrections with the website developer or agency.
• Support website upgrades and optimisation to improve user experience, website performance, search visibility, and customer enquiries.
• Coordinate SEO activities, including keyword research, on-page content optimisation, metadata, local SEO, and relevant content updates.
• Monitor website traffic, visitor behaviour, traffic sources, search visibility, and conversions using available tools such as Google Analytics and Google Search Console.
• Recommend initiatives to increase qualified website traffic, organic reach, enquiries, online orders, and other relevant conversions.
• Coordinate with internal teams and external vendors for website maintenance, content updates, technical fixes, and approved enhancements.
• Prepare periodic website performance reports highlighting traffic trends, key issues, improvement opportunities, and actions taken.

4. Restaurant & Outlet Marketing

• Develop outlet-level marketing initiatives to increase sales and footfall.
• Support campaigns for new outlet launches and existing outlet promotions.
• Identify opportunities to improve breakfast, lunch, dinner, and off-peak sales.
• Coordinate with outlet teams to ensure timely implementation of marketing activities.
• Monitor competitor activities, offers, and market trends.

5. Aggregator & Online Platform Management

• Coordinate with platforms such as Grab, Talabat, Zomato, Swiggy, Lalamove, and other relevant aggregators.
• Ensure menus, photographs, pricing, offers, and promotional information are accurate and updated.
• Regularly monitor platform performance and identify errors or gaps.
• Coordinate with operations and aggregator representatives for corrections.
• Track sales, promotions, commissions, and campaign performance.

6. Content & Brand Management

• Ensure consistent brand communication across all marketing channels.
• Coordinate development of menus, promotional material, brochures, posters, and digital creatives.
• Maintain brand guidelines across outlets and marketing platforms.
• Assist in photoshoots and video production for KGH brands.
• Support influencer and content creator collaborations where required.

7. Marketing Analytics & MIS

• Prepare weekly and monthly marketing performance reports.
• Track sales generated through campaigns and promotions.
• Monitor digital engagement, customer acquisition, and campaign ROI.
• Analyse outlet-wise and brand-wise marketing performance.
• Highlight gaps and recommend corrective actions.

8. Agency & Vendor Coordination

• Coordinate with marketing agencies, designers, photographers, printers, and other vendors.
• Ensure deliverables are completed within agreed timelines.
• Maintain marketing calendars and campaign trackers.
• Follow the approved budget and approval matrix for marketing activities.

9. Market Research & Business Support

• Monitor competitor promotions, pricing, campaigns, and new launches.
• Identify new marketing opportunities and customer segments.
• Support research for new locations, markets, and business initiatives.
• Provide market insights to the Marketing Manager / Senior Management.

Requirements & Tech Stack

• Digital marketing
• Social media management
• Campaign planning and execution
• Promotions management
• Aggregator platform management
• Website optimisation
• SEO
• Brand visibility
• Content creation coordination
• Performance tracking and reporting
• Coordination with internal teams and external agencies
• Social media content strategy development
• Social media performance analysis
• Website error identification and correction
• User experience improvement
• Keyword research
• On-page content optimisation
• Local SEO
• Website traffic monitoring (e.g., Google Analytics, Google Search Console)
• Market trend monitoring
• Competitor analysis
• Content and brand guideline maintenance
• Marketing analytics
• ROI analysis
• Vendor coordination
• Budget adherence
• Market research