Social Media Manager & Content Creator

About the Role

Blackacre Management is seeking a creative, motivated, and outgoing Social Media Manager & Content Creator to expand and manage our online presence. This is an on-site role in West Bloomfield Township, MI, offering paid internship, part-time, or full-time opportunities. The ideal candidate possesses experience in social media management, videography, and video editing. We are looking for someone who understands social media trends, enjoys creating engaging content, and can contribute fresh ideas. This role provides the chance to visit properties, collaborate with our team, produce professional content, and gain hands-on experience in marketing and commercial real estate.

Key Responsibilities

• Social Media Management: Manage and maintain social media accounts across TikTok, Instagram, Facebook, and LinkedIn.
• Videography & Photography: Travel to properties (apartment buildings, office spaces, commercial properties) to record high-quality videos and take photos.
• Video Editing: Edit engaging, professional videos for platforms like TikTok and Instagram Reels using CapCut, Adobe Premiere Pro, or similar software.
• Content Creation: Develop creative ideas, plan content calendars, write captions, and consistently publish engaging posts.
• Day-in-the-Life Content: Create behind-the-scenes videos featuring employees, the management team, and daily operations.
• Property Marketing: Film apartment tours, office walkthroughs, available rental spaces, property amenities, and ongoing projects to attract tenants and clients.
• Social Media Branding: Maintain an attractive, organized, and professional appearance across social media pages, ensuring brand consistency.
• Trend Awareness: Stay updated on social media trends, popular sounds, editing styles, and marketing strategies to boost engagement and reach.
• Collaboration: Work closely with employees and management to capture content, coordinate filming, and showcase company aspects.
• Performance Tracking: Monitor social media engagement, views, follower growth, and other metrics to refine content strategies.

Requirements & Tech Stack

• Social Media Marketing: Experience with TikTok, Instagram, Facebook, LinkedIn, and understanding of account growth and management.
• Videography & Content Creation: Ability to record engaging videos, including property tours, behind-the-scenes footage, and day-in-the-life content.
• Video Editing: Experience with CapCut, Adobe Premiere Pro, Canva, or similar editing programs for short-form video production.
• Content Strategy & Creativity: Ability to develop original ideas, create engaging posts, write captions, and maintain a consistent posting schedule.
• Photography & Visual Presentation: A creative eye for capturing professional photos and videos that showcase properties and the company.
• Communication: Strong communication skills and comfort working with employees and management.
• Organization & Independence: Ability to manage multiple social media accounts, meet deadlines, and work independently.
• Travel Flexibility: Willingness to travel between Blackacre Management properties in the Metro Detroit.

Qualifications

• Beneficial Skills: Experience in graphic design, digital marketing, social media analytics, or an interest in commercial real estate.
• Preferred Qualifications: Currently enrolled in or recently graduated from a program in Marketing, Communications, Digital Media, Film, Business, or a related field. Previous social media or videography experience is preferred.