Sales Development Representative, Rentals

About the Role

• Drive business growth by identifying and engaging prospective clients across the multifamily rental property industry.
• Generate qualified leads, build relationships with property owners and operators, and create new business opportunities through strategic outbound prospecting.
• Use cold calling, email outreach, and consultative sales techniques to introduce advertising solutions.
• Work closely with Sales Executives to build the sales pipeline and secure acquisition appointments.
• Fully remote opportunity for a proactive, results-oriented professional.
• Develop market knowledge and sales expertise.

Key Responsibilities

• Outbound Prospecting and Lead Generation: Identify and engage prospective clients in the multifamily rental industry through cold calling, email campaigns, and consistent outbound outreach to generate qualified leads and new business opportunities.
• Appointment Setting and Pipeline Development: Schedule acquisition appointments for Sales Executives, helping build a strong sales pipeline and drive revenue growth.
• High-Volume Sales Outreach: Maintain a consistent prospecting cadence, including a target of at least 175 calls per week, while balancing email outreach and follow-up activities.
• Prospect Relationship Management: Establish rapport with prospective property owners and operators, understand their business needs, communicate relevant value propositions, and nurture relationships.
• Consultative Selling: Apply the MEDDPICC sales methodology and Challenger sales principles to deliver insight-driven, value-based conversations.
• Market Research and Industry Awareness: Develop an understanding of local rental market trends, competitive conditions, property advertising practices, and client needs.
• Sales Performance and Goal Achievement: Work toward established activity, appointment-setting, lead-generation, and conversion targets.
• Cross-Functional Collaboration: Partner with Sales Executives and other team members to share prospect insights, ensure smooth handoffs, and support acquisition strategies.
• CRM and Sales Activity Management: Maintain accurate prospect records, document interactions, track follow-up activities, and manage the sales pipeline using customer relationship management tools.
• Continuous Learning and Improvement: Apply coaching, sales training, and performance feedback to refine prospecting techniques and strengthen communication skills.

Requirements & Tech Stack

• Relevant Sales Experience: At least 6 months of experience in appointment setting, inside sales, lead generation, or a similar sales development role.
• Prospecting Expertise: Experience with outbound sales activities, particularly cold calling and email campaigns.
• Results-Driven Mindset: Strong motivation to achieve ambitious sales targets and contribute to measurable business growth.
• Communication Skills: Excellent written and verbal communication skills.
• Positive and Persuasive Approach: High energy, a confident and charismatic communication style, and a proactive attitude.
• Time Management and Organization: Strong prioritization skills and the ability to manage a high volume of outreach.
• Technology Proficiency: Strong working knowledge of Google Workspace tools.
• CRM Experience: Familiarity with Salesforce or other customer relationship management platforms is preferred.
• Sales Methodology Knowledge: Familiarity with structured sales frameworks such as MEDDPICC and Challenger is beneficial.
• Professionalism and Integrity: High ethical standards, sound judgment, and reliability.
• Teamwork and Adaptability: Ability to work collaboratively and adapt prospecting strategies.
• Travel Availability: Willingness and ability to travel approximately two to three times per year.
• Remote Work Readiness: Ability to work independently from a designated remote location within the United States.
• Transferable Skills: Candidates with relevant communication, customer service, relationship-building, or business development experience are encouraged to apply.

Qualifications

• None explicitly listed beyond the "Requirements" section.