Associate, Digital Marketing

About the Role

KPMG US is seeking an Associate, Digital Marketing to join their Clients and Markets organization.

Key Responsibilities

• Support the development, management, pacing, and optimization of B2B multichannel full-funnel digital marketing campaigns tied to Growth Activation messaging and experience, translating strategy into channel-specific activation plans.
• Aid the planning and execution of omnichannel paid activation across social, search, display, programmatic, and content syndication, ensuring a cohesive, personalized experience.
• Assist with managing external agencies/partners on strategic media buys.
• Execute day-to-day campaign management using tools and platforms such as Google Search Ads 360, LinkedIn Campaign Manager, and Google Display & Video 360.
• Translate messaging and experience strategy into coordinated multichannel activation in partnership with cross-functional teams.
• Support the implementation of multi-channel optimization best practices across campaigns.
• Contribute to lead generation and nurturing strategies that align marketing and sales, improve engagement, and accelerate progression through the user funnel.
• Help articulate performance measurement, translating channel and campaign data into actionable insights across all areas of the funnel.
• Support the development of testing strategies, collect and analyze data, and identify trends and insights to maximize results and continuously refine the digital experience.
• Assist with budgeting, forecasting, and invoicing across channels and campaigns, with accountability for efficient spend and measurable impact.
• Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment.

Qualifications

• Minimum two years of recent experience in digital marketing, with hands-on experience across search, social, display, programmatic, and content syndication.
• Bachelor's degree from an accredited college/university in marketing or a related field.
• B2B marketing experience, with an understanding of the B2B buyer journey, lead-generation funnels, and longer consideration cycles.
• Working knowledge of multi-channel optimization best practices and trends.
• Strong analytical skills, with experience supporting tests and using data to drive continuous improvement.
• Familiarity with marketing and advertising platforms and marketing automation tools.
• Effective communication and stakeholder management skills, with the ability to collaborate across a large, matrixed organization.
• Strong organizational and task-prioritization abilities, attention to detail, and critical thinking skills.
• Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future.

Note: Salary ranges are provided where legally required. KPMG LLP offers a comprehensive benefits package.