Business Development & Digital Growth Associate

About the Role

Intact Insurance Specialty Solutions is seeking a curious, persistent, and analytically minded early-career professional for the Business Development & Digital Growth Associate - GatherGuard position within the Entertainment team. This hybrid role combines hands-on business development with modern growth marketing to expand GatherGuard’s venue partnerships and digital customer-acquisition channels. GatherGuard is Intact’s digital insurance solution for small events, designed to help event hosts quickly obtain coverage required by venues.

Key Responsibilities

• Venue Prospecting and Partnership Development
• Build and continuously improve targeted lists of venues (e.g., banquet facilities, hotels, community facilities, event spaces, wedding venues, sports facilities).
• Conduct consistent outbound prospecting via telephone calls, personalized email, LinkedIn, and other approved channels.
• Clearly explain GatherGuard’s venue value proposition.
• Qualify prospective venues and guide interested contacts through onboarding and activation.
• Maintain organized follow-up sequences and engage prospects through conversion or documented outcomes.
• Strengthen production from existing venue relationships by identifying and supporting reactivation of inactive or underdeveloped partners.
• Identify scalable partnership opportunities with venue associations, municipal groups, and event-industry organizations.
• Represent GatherGuard at selected venue or event-industry conferences and networking events when appropriate.
• SEO, SEM, and Digital-Growth Execution
• Partner with Marketing to support organic search, paid search, landing page, content, and conversion-improvement initiatives.
• Utilize AI for strategy adaptation and efficiency building.
• Monitor acquisition metrics such as cost per qualified lead, cost per conversion, venue-produced policies, venue-produced premium, and return on advertising spend.
• Recommend controlled tests and document results.
• Support content ideas to improve organic search visibility and provide useful information to venues and event hosts.
• Identify opportunities to increase high-quality backlinks.
• AI-Enabled Productivity and Experimentation
• Use approved AI tools for venue prospect research, list organization, outreach preparation, personalized messaging, prospect information summarization, and follow-up efficiency.
• Develop reusable prompts, templates, and workflows for scaling high-quality prospecting while maintaining personalization.
• Apply human review, fact-checking, privacy requirements, and company standards to all AI-assisted work.
• Test new approaches, document successes, and convert experiments into repeatable workflows.
• Identify opportunities for responsible automation with accurate record-keeping and appropriate human oversight.
• Analytics, Accountability, and Collaboration
• Produce concise weekly and monthly reporting on activity, conversion, production, acquisition cost, and lessons learned.
• Analyze performance by venue type, geography, prospecting source, campaign, and venue cohort.
• Work closely with Entertainment leadership, Underwriting, Marketing, Finance, Operations, and technology partners.
• Take ownership of goals and respond constructively to coaching and changing priorities.

Requirements & Tech Stack

• AI productivity tools
• CRM
• Analytics systems
• Digital marketing systems
• Insurance-related systems
• Microsoft Office products

Qualifications

• Bachelor’s degree completed before employment start date, or equivalent relevant experience in Business, Marketing, Communications, Economics, Analytics, Entrepreneurship, Insurance, or a related discipline.
• Relevant professional, internship, campus-sales, fundraising, customer-service, marketing, or entrepreneurial experience.
• Willingness and confidence to conduct frequent outbound telephone outreach.
• Strong verbal communication skills, with the ability to explain a straightforward value proposition concisely.
• Strong written communication skills, including professional email and personalized prospect outreach.
• Demonstrated persistence, self-direction, organization, and comfort with measurable goals.
• Practical familiarity with AI productivity tools.
• Comfortable learning CRM, analytics, digital marketing, and insurance-related systems.
• Ability to travel occasionally for venue meetings, conferences, or team activities.
• Proficient in Microsoft Office products.
• P&C License preferred.