Marketing Associate, Neurosurgical
Stryker
About the Role
As a Marketing Associate for the Neurosurgical Marketing team, you will be responsible for being a product expert within our High Speed Drills portfolio. This highly collaborative role offers a unique opportunity to engage with top professionals in the field.
Key Responsibilities
- Understand key competitors and their relative strengths/weaknesses.
- Understand customer groups, including why customers buy the product or service.
- Identify critical customer needs and preferences.
- Provide customer feedback to marketing leadership.
- Aid in the construction of the marketing plan.
- Understand basic budget management principles.
- Understand general marketing principles such as segmentation, targeting, and positioning.
- Be a subject matter expert for applicable products/product lines and able to field technical questions.
- Support sales training initiatives and programs throughout the year.
- Support the on-label use and promotion of all products.
- Understand and support setting price and maintaining product or portfolio margin.
- Be aware of commonly used internal/external communication goals, tools, and formats.
- Use appropriate scorecards to track results.
- Track existing KPIs and report back to the organization.
- Share basic customer satisfaction input trends with the sales force.
- Develop impactful sales tools and resources.
- Support surgeon education and training initiatives.
- Develop engaging collateral.
Requirements & Tech Stack
- This role will have high visibility through cross-divisional collaboration on marketing campaigns.
Qualifications
- Bachelor's degree required.
- 0+ years of work experience required.
- MBA preferred.
- Previous experience in a marketing function strongly desired.