Social Media & Community Associate
Amaley
New York, NY0–2 yrs5m agovia LinkedIn
About the Role
Amaley is seeking a creative, highly online Social Media & Community Associate to grow its presence across Instagram, TikTok, and YouTube. This role will focus on transforming the audience into an active, supportive community, developing content ideas, writing copy, managing publishing, engaging with the audience, and utilizing performance data for content improvement. The role also involves helping to build Amaley’s private community and organizing virtual and in-person programming.
Key Responsibilities
- Manage Amaley’s social media calendar and publishing schedule.
- Develop hooks, captions, calls to action, and short-form content ideas.
- Transform interviews and existing footage into engaging social content.
- Research relevant trends, news, creators, and cultural conversations.
- Respond thoughtfully to comments and direct messages.
- Assist in launching and managing Amaley’s private online community.
- Welcome new members and initiate meaningful conversations.
- Organize expert Q&As, virtual discussions, and occasional NYC meetups.
- Identify potential patient storytellers, contributors, and ambassadors.
- Track social performance, follower growth, and community engagement.
- Prepare a concise weekly report with insights and recommendations.
- Collaborate with Amaley’s founder, video editors, and designers.
Requirements & Tech Stack
- Experience managing or growing social media accounts or online communities.
- Strong understanding of Instagram, TikTok, YouTube, and short-form video.
- Excellent writing, communication, and storytelling skills.
- Strong instincts for hooks, trends, and culturally relevant content.
- Comfortable discussing fertility, dating, relationships, and women’s health.
- Empathetic and thoughtful when handling sensitive conversations.
- Organized, proactive, analytical, and comfortable in a startup environment.
Qualifications
Experience in women’s health, healthcare, media, community building, or consumer startups is helpful but not required.