Brand Campaign Project Intern, US Operation)

About the Role

As a Project Intern with the US Operations team, you will contribute to impactful short-term projects and gain hands-on experience in a fast-paced, professional environment. This internship offers the opportunity to develop practical skills, apply your knowledge to real-world challenges, and explore your career interests. Applications are reviewed on a rolling basis, so we encourage you to apply early.

Key Responsibilities

• Assist with the day-to-day operational needs of the campaign & marketing team, including conceptualizing, developing, and executing marketing campaigns, such as sales campaigns, brand campaigns, and other marketing initiatives.
• Collaborate and coordinate across stakeholders, including working with internal account managers, user research, creator managers, and other cross-functional teams (e.g., marketing team, PR, graphic designers, product team, R&D team, etc.) for campaign creation and optimization.
• Assist in communication and collaboration with KOLs, social media and other digital channels to develop online community reputation and brand awareness.
• Conduct data analysis on campaign performance (including order and GMV targets) and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships, and activations that enhance campaign performance.
• Assist to research on market trends and culture; viral content, latest celebrity updates, and trending news. Keep abreast of trends on social media, e-commerce, digital marketing, and industry developments, and leverage trends and developments to optimise campaigns.
• Assist in branding execution and marketing plans to support overall product development.

Requirements & Tech Stack

• Currently Pursuing an Undergraduate/Master in Business or a related discipline.
• Familiarity with the latest trends and social media influencers.
• Excellent stakeholder and project management skills.
• Strong ability to manage expectations, drive for performance, and collaborate with internal stakeholders under tight time constraints.
• Independent and self-motivated, with good end-to-end ownership of projects.
• Open to taking on new and ambiguous projects and eager to learn skills across a variety of marketing specialties.
• An analytical and structured thinker, strong in understanding and deriving insights from data.

Qualifications

• Preferred Majors: Communication/marketing/e-commerce-related areas.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy.

Compensation & Benefits

• Hourly Rate: $23.75 - $23.75
• Day one access to health insurance, life insurance, wellbeing benefits.
• 10 paid holidays per year.
• Paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year).
• Potential eligibility for housing allowance for non-100% remote interns.