Assoc. Product Manager, Marketing Technology

About the Role

The Associate Product Manager, Marketing Technology supports the vision, strategy, and delivery of T-Mobile's marketing tools and platforms. This role enables marketing teams to reach the right customers, with the right message, at the right time. The Associate PM contributes by identifying opportunities, translating requirements into actionable work for engineering teams, and supporting delivery across the product lifecycle. This role is well-suited for someone curious, detail-oriented, and eager to develop product instincts in a technical domain.

Key Responsibilities

Vision, Strategy, and Analysis

• Conducts research and analysis to help define and manage the roadmap for marketing technology products, including tools for campaign execution, customer data management, and marketing performance measurement.
• Participates in end-user research to inform product prioritization.
• Partners with business and internal/external stakeholders to understand current customer experiences and identifies areas of opportunity.
• Assists with product presentations.
• Conducts competitive product analysis.
• Provides ad hoc information to management by creating special reports and analysis.
• Participates in the development of product feature sets and positioning strategies.
• Attends meetings with external third parties to understand partnerships and licensing opportunities.
• Builds working knowledge of marketing technology tools, platforms, and industry practices, including how tools like campaign management systems, customer data platforms, and marketing automation products function and how vendors differ.

Customer Evangelist

• Uses insights from internal marketing teams to help shape product priorities and surface unmet needs in how they plan, execute, and measure marketing activity.
• Actively meets with internal customers to build empathy and understand their needs and priorities.
• Creates, manages, and fosters an active Voice of Customer (VOC) feed.
• Actively looks for opportunities to delight or meet customer's unmet needs.
• Evangelizes and advocates for the customer internally and externally.
• Creates an environment and culture where the team is immersed in a customer-first mindset.
• Tests ideas with real customers to ensure the product delivers the desired benefit.

Product Execution / Delivery

• Helps generate and maintain dashboards and reports that track product health and success metrics, such as platform adoption, data pipeline reliability, and how effectively tools support marketing team workflows.
• Assists with maintaining and updating the product backlog and priorities with partners.
• Scopes and prioritizes activities based on business and customer impact.
• Assists with beta and pilot programs for early-stage products.
• Assists in preparing product documents and product use cases.
• Supports sales and marketing with necessary product knowledge.
• Assists in the development of adoption tools and training materials.
• Writes feature and user stories to capture requirements and translate marketing team needs into clear, actionable work for engineering teams, covering areas such as data integrations, campaign tooling, audience management, and reporting capabilities.
• Understands challenges and recommends trade-offs with the team.
• Communicates defect status and response to leadership and impacted stakeholders until fully resolved.
• Ensures defects are factored into regular backlog prioritization for resolution.
• Helps prepare and drive product and experience demos.

Relationship & People, Professional Development

• Collaborates and develops positive working relationships with many teams, including marketing operations, data engineering, analytics, legal, go-to-market, and finance.
• Works with external marketing technology vendors and other third parties to support integrations, evaluations, and day-to-day platform needs.
• Develops positive working relationships with customer groups or customer representatives.
• Develops industry knowledge by attending educational workshops.

Requirements & Tech Stack

• Agile Methodology
• Backlog Management
• Business Acumen
• Data Analysis
• Market Research
• Product Management
• Stakeholder Management
• Strategic Thinking
• Technical Writing
• User Experience (UX)
• Cross-functional Collaboration
• Familiarity with marketing technology platforms (e.g., email service providers, CRM systems, campaign management tools, or marketing analytics platforms) is a plus.

Qualifications

• Bachelor's Degree plus 2 years of related work experience OR combination of education and experience deemed equivalent (Required).
• 0-2 years of relevant Product Management or marketing operations experience in an agile software product development environment (Preferred).
• At least 18 years of age.
• Legally authorized to work in the United States.