Beauty Marketing Intern

TechMendra Systems

Ada Township, MIFresher54m agovia LinkedIn

About the Role

This internship provides an opportunity to gain hands-on experience in brand management. As a Global Beauty Marketing Intern, you will support the restage of the Artistry General and Hydration portfolio by helping develop consumer-centric product concepts and compelling claim platforms for future skincare innovations.

Key Responsibilities

  • Identify emerging beauty trends, evolving consumer needs, and competitive product positioning, with a particular focus on younger consumers.
  • Analyze consumer and market insights to help develop differentiated product profiles, benefit architectures, and consumer-facing claims.
  • Partner with Global Brand Management and Research & Development teams throughout the early-stage innovation process.
  • Contribute recommendations that help strengthen the competitiveness and relevance of the company’s skincare portfolio.
  • Support strategic projects aimed at attracting the next generation of beauty consumers to the Artistry brand.
  • Research emerging beauty, skincare, and wellness trends among younger consumers and translate findings into actionable recommendations for future product innovation opportunities.
  • Assist in developing consumer-focused product profiles, including key benefits, target consumer personas, and positioning recommendations for future skincare launches.
  • Evaluate competitor products, marketing claims, and market positioning to help identify opportunities for differentiation within the Artistry portfolio.

Requirements & Tech Stack

  • Microsoft Office Suite, PowerPoint, Excel.
  • Ability to organize, analyze, and synthesize information from multiple sources.
  • Passion for beauty, skincare, and consumer products.
  • Strong written and verbal communication skills.
  • Interest in collaborating across functions and disciplines.
  • Curiosity and willingness to explore problems from multiple perspectives.
  • Ability to think strategically while remaining consumer-focused.
  • Self-starter who can navigate ambiguity and take initiative.

Qualifications

  • Undergraduate students who will have completed their junior or senior year by the start of the internship and will remain academically active through the internship.
  • Anticipated graduation date between August 2027 and April 2028.
  • Experience with market research, consumer insights, or data analysis tools is a plus.

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