Beauty Marketing Intern
TechMendra Systems
About the Role
This internship provides an opportunity to gain hands-on experience in brand management. As a Global Beauty Marketing Intern, you will support the restage of the Artistry General and Hydration portfolio by helping develop consumer-centric product concepts and compelling claim platforms for future skincare innovations.
Key Responsibilities
- Identify emerging beauty trends, evolving consumer needs, and competitive product positioning, with a particular focus on younger consumers.
- Analyze consumer and market insights to help develop differentiated product profiles, benefit architectures, and consumer-facing claims.
- Partner with Global Brand Management and Research & Development teams throughout the early-stage innovation process.
- Contribute recommendations that help strengthen the competitiveness and relevance of the company’s skincare portfolio.
- Support strategic projects aimed at attracting the next generation of beauty consumers to the Artistry brand.
- Research emerging beauty, skincare, and wellness trends among younger consumers and translate findings into actionable recommendations for future product innovation opportunities.
- Assist in developing consumer-focused product profiles, including key benefits, target consumer personas, and positioning recommendations for future skincare launches.
- Evaluate competitor products, marketing claims, and market positioning to help identify opportunities for differentiation within the Artistry portfolio.
Requirements & Tech Stack
- Microsoft Office Suite, PowerPoint, Excel.
- Ability to organize, analyze, and synthesize information from multiple sources.
- Passion for beauty, skincare, and consumer products.
- Strong written and verbal communication skills.
- Interest in collaborating across functions and disciplines.
- Curiosity and willingness to explore problems from multiple perspectives.
- Ability to think strategically while remaining consumer-focused.
- Self-starter who can navigate ambiguity and take initiative.
Qualifications
- Undergraduate students who will have completed their junior or senior year by the start of the internship and will remain academically active through the internship.
- Anticipated graduation date between August 2027 and April 2028.
- Experience with market research, consumer insights, or data analysis tools is a plus.