Digital Marketing Executive

About the Role

MTJ Job Solutions Private Limited is seeking a Digital Marketing Executive with a focus on Performance Marketing, SEO, and AI Tools. This full-time, work-from-office position in Hyderabad, Telangana, requires a creative, analytical, and technology-driven individual to enhance online presence, generate leads, and optimize marketing performance using AI.

Key Responsibilities

• Performance Marketing & Paid Advertising

• Plan, execute, monitor, and optimize campaigns using Meta Ads Manager (Facebook & Instagram Ads).

• Manage Google Ads (Search, Display, YouTube, remarketing).

• Develop audience targeting, retargeting, conversion tracking, and lead generation strategies.

• Monitor campaign budgets, CPL, ROAS, and conversion rates.

• SEO & Google Business Profile

• Perform keyword research, competitor analysis, on-page SEO, off-page SEO, and technical SEO.

• Optimize website for organic traffic, search rankings, and lead generation.

• Manage and optimize Google Business Profile.

• Use Google Search Console and SEO tools to monitor performance.

• Social Media Management & Content Creation

• Manage company social media accounts (LinkedIn, Instagram, Facebook).

• Develop content calendars and create engaging posts, reels, videos, creatives, and promotional campaigns.

• Promote recruitment services, job openings, company updates, and employer branding.

• Create compelling ad copy, captions, landing page content, and marketing materials.

• AI-Powered Digital Marketing & Advanced Tools

• Utilize AI tools like Claude, ChatGPT, and Google Gemini for content creation, campaign planning, research, copywriting, and strategy.

• Leverage AI for marketing ideas, competitor analysis, SEO content improvement, and ad creative optimization.

• Use tools like Canva and CapCut for marketing asset development.

• Explore AI for image generation, video creation, content repurposing, and social media automation.

• Employ AI responsibly to enhance productivity and quality.

• Analytics, Automation & Lead Generation

• Track and analyze campaign performance using Google Analytics 4 (GA4), Google Tag Manager, and Google Search Console.

• Set up and monitor conversion tracking, pixels, and events.

• Use email marketing and automation platforms such as Mailchimp, Brevo, HubSpot, or similar.

• Understand CRM systems, lead management, landing page optimization, and marketing funnels.

• Explore automation tools like Zapier or Make.

• Prepare performance reports and recommend improvements.

• Recruitment Marketing & Employer Branding

• Promote IT and Non-IT job openings across social media and job platforms.

• Develop digital campaigns targeting job seekers, employers, and clients.

• Coordinate with recruitment and business development teams for lead generation and brand awareness.

• Stay updated on digital marketing trends, AI technologies, and emerging strategies.

Requirements & Tech Stack

• Paid Ads: Meta Ads Manager, Facebook Ads, Instagram Ads, Google Ads.
• SEO & Local Marketing: Keyword research, on-page SEO, off-page SEO, technical SEO, Google Business Profile.
• Analytics: Google Analytics 4, Google Search Console, Google Tag Manager, conversion tracking.
• AI Tools: Claude, ChatGPT, Google Gemini, and other AI-powered marketing tools.
• Design & Video: Canva, CapCut, and similar creative tools.
• Social Media: LinkedIn, Instagram, Facebook, content scheduling, and community engagement.
• Marketing Automation: Email marketing platforms, CRM tools, Zapier, Make, or similar solutions.
• Lead Generation: Landing pages, lead forms, audience targeting, remarketing, and funnel optimization.
• Content Marketing: Copywriting, keyword-optimized content, ad creatives, and campaign planning.

Candidates should have hands-on experience with core digital marketing platforms and a willingness to learn advanced AI and automation tools.

Qualifications

• Bachelor's degree or relevant certification in Digital Marketing, Marketing, Business, or a related field.
• Practical experience managing advertising campaigns and generating measurable leads.
• Ability to demonstrate previous campaign results, portfolio work, or successful marketing projects.
• Experience in recruitment, HR services, B2B marketing, job portals, or employer branding is an advantage.
• Strong analytical, communication, creative thinking, and problem-solving skills.

What We’re Looking For

A proactive and result-oriented digital marketer capable of independently managing campaigns, generating business leads, improving search visibility, growing social media presence, and utilizing AI technologies for effective marketing. Candidates combining hands-on advertising experience, strong SEO knowledge, creative content skills, and practical AI tool usage will be highly preferred.