Graphic Designer

About the Role

You will be Lemonpeel’s designer working directly with major brands and agencies. Your role involves understanding their visual identity and campaign goals, building design workflows for their teams, and producing outstanding creative work at Lemonpeel, from key visuals to short-form video. This role requires both craft and presence. You should be comfortable building key visuals or short social video cuts, presenting them to marketing heads, explaining your design choices, and handling feedback. You will help shape Lemonpeel’s partnerships with its most important clients, owning the design approach, workflow, and final output.

Key Responsibilities

• Work directly with leading brands and agencies to identify opportunities for AI to improve design and content production.
• Design key visuals, ad creatives, social posts, packaging mockups, and campaign adaptations across various formats and sizes.
• Animate static work with motion for animated ads, product reveals, short social videos, and video versions of campaign visuals.
• Build and prototype workflows for campaign variations, multi-ratio resizes, product shots, and brand-consistent asset systems across image and video.
• Create exceptional work at Lemonpeel to showcase possibilities and set standards for partner teams.
• Present concepts and finished work, guiding stakeholders through design decisions.
• Assist client teams in adopting workflows through hands-on sessions and live projects.
• Transform successful projects into repeatable templates, workflows, and case studies.
• Communicate real production challenges to product and engineering teams to inform future development.

Requirements & Tech Stack

• A strong track record of designing for major consumer brands, particularly in FMCG, beauty, personal care, food and beverage, or related categories.
• Experience at an agency, design studio, in-house brand team, or creative tech company where you personally owned significant parts of projects.
• An outstanding portfolio of released campaigns, key visuals, and brand work demonstrating strong taste in typography, layout, colour, and composition.
• Motion or video work is a significant advantage.
• A portfolio is mandatory.
• Hands-on expertise in Photoshop, Illustrator, Figma, or similar tools.
• Working comfort with After Effects, Premiere, CapCut, or other motion and editing tools.
• A deep understanding of brand guidelines, adaptation workflows, and print, digital, and video delivery specifications.
• Excellent spoken and written English, with the clarity and confidence to lead presentations and working sessions with senior brand and agency leaders.
• Experience managing client feedback, maintaining design quality, and driving projects to completion.
• Hands-on command of AI image and video tools, with a clear understanding of their strengths, limitations, and integration into production workflows.
• Experience with international clients or teams is a plus.

Qualifications

• You have designed for brands with demanding standards, multiple stakeholders, and a high bar for execution.
• You have freelance, studio management, or independent practice experience, demonstrating your ability to create great work and build client trust.
• You possess strong taste and can articulate its rationale. You can analyze design variations and explain why one is more effective. This will be assessed.
• You actively experiment with new AI image and video tools and can demonstrate how they have improved your work.
• You can receive constructive criticism without defensiveness and push back effectively when changes would compromise the work.
• You can interpret briefs, identify opportunities, and propose new creative directions. This is fundamentally a maker's role, with credibility earned through creative output.

Not a Fit If

• You prefer to be assigned briefs and work solely from our office.
• You wish to art-direct without hands-on involvement in the tools.
• You require a detailed playbook before taking ownership.
• You struggle to explain your design decisions or respond constructively to direct feedback.

The Details

• Full-time position based in Mumbai.
• Primarily on-site at client offices, with dedicated build days at Lemonpeel's office.
• Occasional travel to other cities and, if required by specific accounts, outside India.