growth marketing intern

About the Role

Ulli is a sports entertainment mobile app for NCAA March Madness. We are seeking a scrappy, sports-obsessed Growth Marketing Intern to drive on-campus adoption and user growth.

What You'll Do

• On-Campus Acquisition: Design and run high-touch campus campaigns (tabling, Greek life outreach, tailgates, and sporting event activations) to drive app downloads.
• Admin & Community Onboarding: Identify and recruit "Group Admins" (pool commissioners) to create private leagues and host their March Madness pools on Ulli.
• Social Media & Content Strategy: Help manage and grow Ulli's Instagram, X, and TikTok channels to boost followers and engagement.
• AI-Powered Research & Campaigns: Use AI tools to research target audiences, analyze competitors, brainstorm campaign concepts, draft copy, and produce content.
• Campaign Tracking: Define project milestones and track weekly acquisition performance.

Requirements

• Currently enrolled in an undergraduate or graduate program.
• Proficient in using AI tools (e.g., ChatGPT, Claude, Perplexity, or Gemini) for market research, audience insights, and content ideation.
• Experience using AI-assisted creative tools (e.g., Canva, CapCut, or similar) to produce social content and campaign assets.
• Working knowledge of Instagram, X, and TikTok, including what drives engagement.
• Strong written and verbal communication skills.
• Self-motivated and able to work independently on a flexible schedule.
• Comfortable with basic tracking in spreadsheets (Google Sheets or Excel).
• Ability to sign an NDA.

Preferred Qualifications

• Major in Marketing, Business, Communications, or Sports Management.
• Proven experience organizing campus activities, clubs, or outreach campaigns.
• Connections to Greek life, student organizations, or athletic communities on campus.
• Familiarity with growth marketing concepts like referral loops, A/B testing, and conversion funnels.
• A genuine love of college basketball.

Who You Are

• Scrappy & Resourceful: Thrives on creative, low-cost or no-cost growth hacks and grassroots promotion.
• Action-Oriented: Proactive and takes initiative.
• Tech-Forward: Views AI as a force multiplier and seeks efficient workflows.

What You'll Get Out of It

• Real-World Portfolio Experience: Build, execute, and own a live product launch campaign.
• Direct Mentorship: Work 1-on-1 with an experienced founder.
• Resume & Reference: Earn measurable achievements for your resume and a strong professional reference.
• Flexibility: Work on your own schedule.
• College Credit: Available where applicable.