Influencer Marketing Executive, Finance
Xcel HR Solutions
Mumbai, Maharashtra, India9h agovia LinkedIn
About the Role
We are looking for an experienced and strategic Influencer Marketing Executive - Finance to lead influencer campaigns from strategy and planning to execution and performance analysis.
Key Responsibilities
- Develop and execute influencer marketing strategies aligned with brand and campaign objectives.
- Identify and onboard relevant influencers and content creators across Instagram, YouTube, and other platforms.
- Build and maintain strong relationships with influencers, talent managers, and agencies.
- Manage influencer campaigns end-to-end, including briefing, negotiations, contracts, content approvals, and execution.
- Develop campaign concepts, influencer shortlists, budgets, timelines, and deliverables.
- Negotiate commercials and ensure campaigns are delivered within agreed budgets and timelines.
- Coordinate with creative, content, client servicing, and marketing teams.
- Monitor campaign performance, including reach, engagement, views, conversions, and ROI.
- Prepare campaign reports and provide insights and recommendations for future campaigns.
- Track industry trends, emerging creators, competitor campaigns, and new social media formats.
- Lead and mentor the influencer marketing team and ensure smooth execution of multiple campaigns.
Requirements & Tech Stack
- Strong relationships with creators, agencies, and talent managers.
- Excellent campaign management skills.
- Excellent negotiation skills.