B2C marketing
INSD - School of Design and Luxury (Official Page)
Agra, Uttar Pradesh, IndiaFresher30m agovia LinkedIn
About the Role
- This is a 3-month internship, hybrid B2C marketing role.
- Based at INSD’s Agra campus.
Key Responsibilities
- Plan and execute marketing campaigns aimed at prospective students and parents, both online and offline.
- Develop and implement marketing strategies.
- Conduct market research.
- Coordinate events and outreach activities.
- Manage local promotional initiatives.
- Handle inquiries, providing clear information about programs and admissions.
- Support lead generation and conversion through effective communication and customer service.
- Collaborate closely with academic, admissions, and management teams to ensure consistent messaging and a strong brand presence in the Agra region.
Requirements & Tech Stack
- Digital marketing channels (social media, email, web campaigns) and basic analytics tools are highly beneficial.
Qualifications
- Strong Communication skills, including clear verbal and written interaction with prospective students and families.
- Proficiency in Market Research to understand local student demographics, competitive institutions, and emerging trends.
- Experience in Sales activities such as lead nurturing, counseling, and conversion in a B2C or education-focused environment.
- Ability to develop and execute Marketing Strategy tailored to regional audiences and institutional goals.
- Customer Service skills to handle inquiries, resolve concerns, and provide a positive experience throughout the admissions journey.
- Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
- Proven ability to work on-site, coordinate events, and collaborate with cross-functional teams.
- Prior experience in education, training, or lifestyle/luxury brands is an advantage.