Business Development Representative

About the Role

Articore Group is seeking a highly organized, process-oriented Business Development Representative (BDR). This role is crucial for increasing top-of-funnel lead volume and enabling sales closers to focus on revenue generation. The BDR will manage the administrative and operational aspects of lead management, from importing leads into Salesforce to qualifying them based on predefined criteria. The goal is to quickly and accurately identify high-potential leads for the sales team. This role offers a path to a sales outreach rep position within 6-12 months, requiring comfort with phone conversations with potential clients and an interest in sales. Previous sales experience is not required. This is a 6-month contract role with potential for extension.

Key Responsibilities

• Lead Importing & Management
• Export leads from third-party sources (e.g., Influencers Club) and import them into Salesforce.
• Maintain clean lead records by updating owners, statuses, and removing duplicates.
• Enroll or unenroll leads from Marketo and other automated flows.
• Lead Qualification
• Review lead profiles, social media accounts, and engagement metrics.
• Qualify leads according to the Ideal Customer Profile (ICP) and internal scoring framework (e.g., follower count, engagement rate).
• Forward qualified leads (scores 3–4) to the closing team.
• Discard or deprioritize low-quality leads (scores 1–2) per the agreed process.
• Process Execution
• Follow detailed Standard Operating Procedures (SOPs) and maintain high throughput.
• Ensure timely processing of replies for closers to act on qualified leads.
• Assist with light data entry and other administrative tasks related to the lead funnel.
• Collaboration & Reporting
• Work closely with Sales and Ops teams to ensure smooth handoffs.
• Flag any process bottlenecks or recurring issues.
• Participate in onboarding sessions and receive training on Salesforce, Marketo, and qualification criteria.

Requirements & Tech Stack

• Salesforce (preferred, training provided)
• Marketo (training provided)
• Influencers Club (as a source)
• Reliable internet connection
• Computer capable of handling high-volume CRM work

Qualifications

• Experience in customer support, data entry, or other operational/administrative roles with a high task volume.
• Strong attention to detail and organizational skills.
• Comfort working with CRM systems.
• Ability to follow SOPs and maintain speed without sacrificing accuracy.
• Basic analytical skills and critical thinking to evaluate lead quality.
• Process-driven and structured thinker.
• Comfort working independently in a remote environment.

Hours: 12:30 PM IST - 9:30 PM IST