PPC Executive

Smarkupp Studios

About the Role

• Full-time, on-site position based in Noida.
• Planning, launching, and optimizing paid campaigns across platforms such as Google Ads, Meta Ads, and other relevant networks.
• Objective: Drive qualified traffic, leads, and conversions.

Key Responsibilities

• Conduct keyword research.
• Create and refine ad copy.
• Manage budgets and bids.
• Monitor campaign performance using analytics tools.
• Prepare regular performance reports.
• Develop A/B tests for ads and landing pages.
• Coordinate with design and content teams for creatives.
• Align campaigns with overall digital marketing strategy and client goals.
• Stay updated on PPC trends, platform changes, and best practices.

Requirements & Tech Stack

• Strong PPC and SEM skills.
• Campaign setup, keyword research, bid management, and performance optimization.
• Experience with major advertising platforms: Google Ads, Meta Ads, and other relevant ad networks.
• Ability to analyze data using tools like Google Analytics or similar platforms.
• Solid understanding of digital marketing fundamentals: conversion funnels, landing page optimization, and remarketing.
• Proficiency in creating clear, compelling ad copy.
• Proficiency in collaborating with design/content teams for effective ad creatives.

Qualifications

• Strong attention to detail.
• Numerical aptitude.
• Ability to manage budgets and deliver campaigns within specified targets.
• Effective communication, collaboration, and stakeholder management skills.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience in performance marketing.
• Prior experience in an agency or fast-paced digital environment is an advantage.
• Familiarity with Noida-based markets is a plus.