Performance Marketer
Balwaan Krishi
Jaipur, Rajasthan, India0–2 yrs1h agovia LinkedIn
Role: Performance Marketer
Company: Balwaan Krishi
Location: Jaipur
Key Responsibilities
- Plan & manage Meta Ads campaigns
- Optimize campaigns for CPL, CPA, ROAS & conversions
- Manage budgets, audiences, placements & bidding
- Conduct A/B testing of creatives, copies & audiences
- Monitor CPC, CPM, CTR, CPL, CPA & ROAS
- Manage Meta Pixel, Events, CAPI & UTM tracking
- Track leads, web orders & campaign performance
- Coordinate with Sales, B2B/B2C, Creative & Content teams
- Analyze creative performance & suggest new concepts
- Conduct competitor & market analysis
- Support Google Ads keyword research
- Prepare daily/weekly/monthly performance reports
Requirements & Tech Stack
- Meta Ads Manager
- Meta Pixel, CAPI, UTM
- Google Sheets / Excel
Qualifications
- 2+ years of hands-on experience in Meta Ads / Performance Marketing
- Strong understanding of Meta Ads Manager
- Good analytical & data interpretation skills
- Experience with lead generation and/or e-commerce campaigns
- Knowledge of Pixel, CAPI, UTM & conversion tracking
- Good Excel/Google Sheets skills
- Strong communication & coordination skills
- Performance & ROI-driven mindset