Visual Design Intern

About Codingal

Codingal is a global leader in online coding education for kids and teens, dedicated to inspiring a love for coding. We offer live, interactive classes taught by expert Computer Science instructors, utilizing a STEM.org-accredited curriculum.

About the Role

As a Visual Designer Intern, you will be responsible for the visual identity of Codingal across all platforms where parents and students interact with us. You will manage our social media channels, create paid ad creatives, and handle visual and creative design for marketing, sales, and brand initiatives. You will work closely with the marketing team, receiving guidance on campaign focus. Your performance will be measured by tangible results, providing opportunities for rapid learning.

Key Responsibilities

• Social Media
• Manage Codingal's Instagram, Facebook, LinkedIn, and YouTube channels: plan monthly content calendars, design posts, and publish on schedule.
• Create Reels, carousels, Shorts, and stories using class clips, student projects, teacher spotlights, and parent reviews, incorporating current trends and formats.
• Track reach and engagement, report monthly on performance, and route user inquiries to the appropriate teams.
• Ad Creatives
• Design static and video ads for Meta (feed, stories, carousels, Reels), utilizing our video library or original footage, and adapt them for Google and YouTube as needed.
• Produce high-volume creative variations, requiring distinct ideas beyond simple color changes.
• Test different hooks, headlines, offers, formats, and calls to action based on briefs, and use performance data (click-through rate, cost per lead, thumb-stop rate) to inform future creative development.
• Visual and Creative Design
• Design visuals for landing pages, banners, emails, WhatsApp campaigns, brochures, course one-pagers, certificates, and presentations.
• Develop campaign concepts for launches, seasonal offers, and key academic moments.
• Maintain brand guidelines, templates, and an organized library of creatives and source files.
• Ensure all creatives are age-appropriate, parent-friendly, and adhere to policies regarding student photos, names, and work.

Requirements & Tech Stack

• Proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects).
• Familiarity with Canva, CapCut, or similar quick design and video editing tools is a plus.
• Strong portfolio showcasing social media, ad, short-form video, or brand design work (student and academic projects are welcome).
• Good understanding of effective mobile content: strong hooks, clear copy, and visual hierarchy.
• Strong typographic and layout skills with high attention to detail.
• Comfort with motion graphics and basic video editing, including captions, transitions, and sound.
• Good sense of social media culture, trends, and platform-specific formats.
• Ability to produce a high volume of work under deadlines in a fast-paced environment.
• Curiosity about data and willingness to learn from performance results and iterate.
• Strong collaboration and organization skills, with the ability to accept feedback.
• Fluent English communication skills.
• Available to work from the office in Bengaluru, India.

Good to Have

• Prior experience managing a brand's social media account or designing for Meta, Instagram, or YouTube ads.
• Familiarity with social media scheduling tools and Meta Business Suite.
• Familiarity with AI-assisted design and video tools.
• Basic copywriting skills for captions and ad text.
• Interest in education, kids, or parenting content.

Perks

• Free lunch and dinner.
• Exposure to a fast-paced Ed-Tech startup.
• Direct visibility of creative performance in a large-scale paid marketing engine.
• Ownership of a brand's social media presence from day one.
• Direct mentorship from founders and the marketing team.

Duration & Compensation

• Duration: 6 months internship.
• Stipend: INR 25,000 to 28,000 per month.
• Potential for a full-time role after the internship.