Retention Marketing Executive

Key Responsibilities

• Support in running Retention marketing campaigns across WhatsApp, SMS, RCS, Email, and in-app notifications to keep users engaged.
• Work with the creative team to come up with ideas for messages, visuals, and hooks that can grab users' attention.
• Help in maintaining trackers and dashboards using Google Sheets or other data visualization tools.
• Assist in setting up A/B tests and reviewing results to understand what works better.
• Work with the data team to ensure campaigns are well-organized and reach the right users, using clean and properly tagged data.

Requirements & Tech Stack

• Clevertap (experience or knowledge is good to have)
• WhatsApp, SMS, RCS, Email, in-app notifications
• Google Sheets (beginner to intermediate level)
• Excel (beginner to intermediate level)

Qualifications

• MBA degree in Marketing, Business Administration, or related field, or a diploma in these fields.
• Strong verbal and written communication skills.
• Good analytical and problem-solving ability.
• A user-centric mindset and keen attention to detail.