Digital Marketing Specialist
Empire Financial Services
Chennai, Tamil Nadu, India1h agovia LinkedIn
About the Role
Empire Financial Services is seeking a full-time, on-site Digital Marketing Specialist based in Chennai. The role focuses on planning, executing, and optimizing digital campaigns to increase brand visibility and generate qualified leads.
Key Responsibilities
- Plan, execute, and optimize digital campaigns across various online channels.
- Manage social media accounts.
- Coordinate online marketing initiatives.
- Track performance through web analytics tools.
- Prepare regular reports on campaign effectiveness.
- Collaborate with internal teams to align digital marketing activities with business goals.
- Create engaging content for online platforms.
- Maintain consistent brand messaging.
- Stay updated on industry trends and best practices to continuously improve digital marketing strategies.
Requirements & Tech Stack
- Strong skills in Digital Marketing and Online Marketing.
- Skills in Social Media Marketing.
- Skills in Web Analytics.
- Strong Communication skills.
- Relevant experience with SEO/SEM, email marketing, and marketing automation tools is beneficial.
- Familiarity with financial services or related industries is preferred.
- Ability to work effectively in an on-site, collaborative environment is preferred.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is advantageous.