Marketing Specialist

About the Role

This is a full-time, on-site Marketing Specialist role based in Gurugram. The Marketing Specialist will plan and execute marketing campaigns to promote PrintVala’s customization and print-on-demand services, including digital and offline initiatives.

Key Responsibilities

• Plan and execute marketing campaigns to promote PrintVala’s customization and print-on-demand services.
• Conduct market research.
• Analyze customer and competitor insights.
• Contribute to marketing strategies that drive brand awareness and lead generation.
• Collaborate with sales and design teams to develop promotional materials.
• Manage customer communication across channels.
• Support events or activations to showcase PrintVala’s offerings.
• Track campaign performance.
• Prepare reports and recommend improvements to enhance marketing effectiveness.

Requirements & Tech Stack

• Communication skills (clear written and verbal communication, ability to present ideas effectively)
• Market Research skills (data gathering, audience analysis, competitor benchmarking)
• Sales and Customer Service skills (ability to engage prospects, respond to inquiries, support long-term client relationships)
• Marketing Strategy skills (campaign planning, brand positioning, basic knowledge of digital marketing channels)
• Proficiency in MS Office or similar productivity tools

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
• Ability to work collaboratively on-site in Gurugram.
• Beneficial qualifications include experience in merchandising, branding, or print-on-demand services; familiarity with marketing analytics tools.