Influencer Marketing Executive

About the Company

• Social media marketing agency focused on building meaningful collaborations between brands and content creators.
• Connects brands with the right talent, facilitates effective partnerships, and ensures smooth coordination throughout influencer marketing campaigns.

Job Overview

• Proactive and confident Influencer Marketing Executive to manage creator partnerships from initial scouting to final campaign coordination.
• Identifying suitable creators based on brand requirements, communicating campaign briefs, conducting calls, negotiating commercials, maintaining creator relationships, and coordinating payment terms.
• Strong communication and negotiation skills, a good understanding of social media creators, and the ability to build long-term professional relationships are ideal.

Key Responsibilities

• Creator Scouting: Identify and shortlist suitable influencers and content creators based on brand briefs, target audiences, niche, engagement, content quality, and campaign objectives.
• Brand Brief Understanding: Understand campaign requirements and recommend creators who align with the brand's image, budget, and goals.
• Creator Outreach: Contact creators through calls, emails, and messages to discuss potential brand collaborations.
• Negotiation: Negotiate creator fees, deliverables, timelines, usage rights, and other campaign terms within approved budgets.
• Relationship Management: Build and maintain strong, long-term relationships with creators and their managers.
• Campaign Coordination: Communicate campaign briefs, content guidelines, deadlines, and deliverables to selected creators.
• Commercial Management: Discuss and coordinate payment terms, advance payments, final settlements, invoices, and other agreed commercial requirements with the relevant internal teams.
• Follow-ups: Track creator responses, content submissions, approvals, publishing schedules, and pending deliverables.
• Database Management: Maintain an updated database of creators, contact details, niches, commercials, collaboration history, and payment status.
• Internal Coordination: Work closely with the agency's internal teams to ensure smooth execution of campaigns and timely resolution of issues.
• Professional Communication: Handle creator queries, resolve routine coordination issues, and maintain clear communication between creators and the agency.

Requirements & Tech Stack

• Excellent verbal and written communication skills.
• Strong negotiation, persuasion, and relationship-building abilities.
• Understanding of Instagram, YouTube, and other social media platforms.
• Ability to evaluate creator profiles, content quality, audience relevance, and engagement.
• Good organizational skills and attention to detail.
• Comfortable making calls and communicating with creators and their managers.
• Ability to manage multiple creators, campaign deadlines, and commercial discussions simultaneously.
• Familiarity with Google Sheets, Excel, and professional communication tools.

Qualifications

• Previous experience in influencer marketing, talent management, brand partnerships, or creator management is an advantage.
• Freshers with strong communication and negotiation skills may also apply.

Work Schedule & Location

• Office Location: Noida Sector 16, Uttar Pradesh.
• Work Schedule: 5 days on-site and 1 day work from home per week.
• Joining Requirement: Immediate joiners only.
• Salary: Negotiable based on skills and experience.