NH Brand Communications Intern

CNH

Job Purpose

• Support the day-to-day needs of the Brand Communications Team.
• Act as an assistant project manager responsible for implementing marketing strategies to contribute to New Holland’s brand growth in North America.
• Collaborate with cross-functional external and internal teams, including management.
• Initiate proactive, streamlined, and consistent communication with internal and external stakeholders to increase awareness of corporate marketing initiatives.
• Work effectively with agency and internal teams to deliver projects that drive company results, following established strategic objectives, timelines, and budget goals.
• Thrive under pressure and be available to travel.

Key Responsibilities

• Brand Communications:
• Directly support specific brand communication projects.
• Play a supporting role in the execution of greater brand events strategy, including attending local and national trade fairs.
• Lead weekly dealer communications efforts, including content gathering, design, and distribution.
• Support customer-facing communications needs such as social media content planning and community engagement.
• Contribute to brand merchandise / licensing strategy, identifying areas of potential growth and weak areas.
• Project Management:
• Maintain marketing project timelines.
• Coordinate with immediate team members, cross-functional, and external teams as needed to execute assigned projects.
• Support activation of events and other initiatives.
• Support product marketing communication needs, requiring a willingness to learn baseline knowledge of agriculture equipment.
• Quality Assurance:
• Provide recommendations for optimization of marketing plans based on data.
• Strictly adhere to budget limitations.
• Support the review process for the team, ensuring projects are executed with the highest level of quality and professionalism to promote the New Holland brand.

Requirements & Tech Stack

• Candidates must be currently enrolled college students actively pursuing a degree.
• Summer interns work full-time (40 hours per week) from May through August.
• Availability to travel is required.

Qualifications

• Academic Majors Accepted: Communications, Ag Communications, Ag Business, PR, Advertising, Marketing, Digital Marketing, etc.
• Preferred Qualifications: Experience working with AI tools and software is preferred.