Business Manager, EGP

About Merrill Wealth Management

Merrill Wealth Management is a leading provider of comprehensive wealth management and investment products and services for individuals, companies, and institutions. Specializing in goals-based wealth management, we help clients pursue their life goals through investment advice and guidance. Our Financial Advisors and Wealth Management Client Associates offer a personal relationship with advisory teams committed to client needs, backed by the investment insights of Merrill and the banking convenience of Bank of America. We foster an in-office culture that supports collaboration, engagement, and career development.

About the Role

The Elite Growth Practice (EGP) Business Manager is a key contributor to a Financial Advisor (FA) team, focusing on creating strategy and ensuring execution related to the team’s business plan and goal deliverables. This role may be filled at a Trainee, Specialist, or Senior level depending on the candidate's experience and the needs of the FA Team. The Trainee role is a program to develop candidates to further service the FA Team's client base, become fully licensed, and obtain appropriate designations before taking on the full EGP Specialist role. This position operates in a marketing and sales development capacity by implementing and executing the Elite Growth Practice.

Key Responsibilities

• Partner with Financial Advisors (FAs) and advisory teams to develop, implement, and execute the team’s business plan, ensuring alignment with growth objectives and firm priorities.
• Translate strategic goals into actionable initiatives, timelines, and performance metrics.
• Monitor business performance across key indicators (revenue growth, asset flows, client acquisition, etc.) and adjust strategies to drive results.
• Manage and track practice financials, including revenue, expenses, profitability, and budgeting processes.
• Provide insights and report to FAs on business performance, trends, and opportunities for growth or efficiency.
• Support resource allocation and capacity planning to optimize team productivity.
• Establish and maintain quantifiable business and activity goals aligned with firm and team objectives.
• Analyze data to identify trends, root causes, and business opportunities.
• Develop reporting dashboards and cadence of reviews to ensure accountability and progress tracking.
• Oversee execution of the team’s client service model and experience strategy.
• Ensure consistent delivery of a high-quality, personalized client experience across all touchpoints.
• Identify opportunities to enhance client engagement, retention, and satisfaction.
• Coordinate team assignments, workflow, and key initiatives to ensure efficient execution.
• Act as a central point of organization for projects, ensuring timely delivery and cross-functional alignment.
• Provide leadership support through delegation, communication, and prioritization of team activities.
• Develop and service client segments, including next generations and beneficiaries.
• Gather additional assets from the existing client base and deepen relationships by partnering with Merrill partners to deliver a full breadth of solutions.
• Coordinate technological support through the development of portfolio analysis, proposals, and direct mail campaigns utilizing Salesforce and other tools.
• Provide technical expertise in certain product areas (e.g., Corporate 401(k), Rule 144, Insurance, Wealth Management Workstation).
• Provide marketing and organizational support.
• Ensure adherence to regulatory requirements, firm policies, and supervisory procedures.
• Proactively identify and mitigate operational, compliance, and business risks.
• Collaborate with internal partners (e.g., banking, lending, operations, compliance, marketing) to deliver integrated client solutions.
• Influence outcomes and drive decisions without direct authority, using strong communication and relationship management skills.
• This position may be responsible for the provision of residential mortgage loans and is subject to SAFE Act registration requirements.

Requirements & Tech Stack

• Salesforce
• Corporate 401(k)
• Rule 144
• Insurance
• Wealth Management Workstation
• SAFE Act registration requirements

Qualifications

• Strong leadership abilities, communication and delegation skills.
• Understanding of how to deliver a strong overall client experience.
• Thorough knowledge and understanding of the suite of Wealth Management products and services.
• Proven ability to manage risk and make sound decisions by having a deep understanding of industry regulations, supervisory requirements, and policies/procedures.
• Strong analytical skills with ability to identify trends, root cause and effects, and implement improved processes to increase growth and mitigate risk.
• Ability to influence and demonstrate strong and effective leadership through clear communication and collaboration with other partners to make sound decisions with courage and conviction; demonstrated ability to influence to the desired outcome, without direct authority.
• Business Acumen
• Business Analytics
• Sales Performance Management
• Strategy Planning and Development
• Project Management
• Customer Experience Improvement
• Process Simplification
• Account Management
• Reporting
• Administrative Services
• Candidate Screening
• Coaching
• Continuous Improvement
• Requires a thorough knowledge of the Merrill Lynch Wealth Management business functional area and products.
• Requires a working knowledge of general bank policies, programs, and procedures and financial/accounting practices.
• If Series 7 and 66 (or 63 & 65) licenses and approved designation are not currently held, must be obtained within a specified timeframe to be eligible for Specialist position.
• Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent.