Social Media Marketing Executive(Junior)

About the Role

FittyMe is seeking a dedicated Social Media Executive to manage its social media platforms, support growth, and enhance brand awareness.

Key Responsibilities

• Manage and maintain the company's social media accounts (e.g., Instagram, Facebook, LinkedIn).
• Plan, create, and publish engaging posts, reels, stories, and other social media content.
• Develop and execute social media calendars and content strategies.
• Research trending topics, hashtags, and relevant content ideas.
• Coordinate with design, marketing, and content teams for creatives and campaigns.
• Monitor comments, messages, and audience interactions, ensuring timely responses.
• Track social media performance using insights and analytics.
• Suggest ideas to improve reach, engagement, followers, and brand awareness.
• Support influencer collaborations, promotional campaigns, and online brand-building activities.
• Stay updated with the latest social media trends, platform updates, and best practices.

Requirements & Tech Stack

• Good written and verbal communication skills.
• Basic knowledge of social media analytics and performance metrics.
• Creativity, attention to detail, and ability to generate engaging content ideas.
• Familiarity with tools such as Canva and social media scheduling platforms is an advantage.
• Interest in healthcare, fitness, nutrition, and wellness is a plus.
• Basic video editing and reel creation skills.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field is preferred.
• Content planning and social media management.
• Trend analysis and audience engagement.
• Creative thinking and problem-solving.
• Time management and teamwork.