Digital Marketing Executive

About the Role

The Digital Marketing and Lead Generation Executive is a full-time, on-site role based in Chennai. This role is responsible for planning and executing digital marketing campaigns to generate qualified leads for advisory and family office services.

Key Responsibilities

• Identifying target audiences
• Conducting market research
• Managing online marketing channels
• Tracking campaign performance
• Nurturing new leads through effective communication
• Coordinating with sales and advisory teams to support client acquisition
• Maintaining accurate records of prospects and outreach activities
• Continuously optimizing lead generation strategies to improve conversion rates and brand visibility

Requirements & Tech Stack

• Lead generation skills, including identifying new leads and converting prospects through targeted Lead Generation activities.
• Ability to conduct Market Research to understand client segments, industry trends, and competitive positioning.
• Excellent Communication skills for engaging prospects, presenting services clearly, and collaborating with internal teams.
• Sales-oriented mindset with experience supporting Sales processes and driving pipeline growth.
• Experience with digital marketing tools and channels (e.g., social media, email marketing, SEO/SEM, CRM platforms).
• Analytical skills to interpret campaign metrics and recommend data-driven improvements.
• Ability to work independently, manage multiple initiatives, and meet timelines in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Business, Finance, or a related field preferred.
• Prior experience in financial services, wealth management, or professional services marketing is an advantage.