Junior Digital Marketing

About the Role

This role requires on-site presence.

Key Responsibilities

• Google Business Profile Optimization:
• Ensure accuracy of business information (name, address, phone number, website).
• Regularly update photos, services, and special offers.
• Add and respond to customer reviews.
• Implement localized SEO strategies for Google Local Maps visibility.
• Track GBP insights monthly for visibility improvements.
• Google Ad Campaigns:
• Plan, create, and manage lead generation campaigns for new customer acquisition.
• Develop re-marketing campaigns targeting past website visitors and existing customers.
• Perform keyword research and bid management.
• Monitor key metrics (e.g., CTR, CPC, conversion rate) and adjust strategies.
• Generate detailed performance reports with trends and actionable insights.
• Meta (Facebook and Instagram) Ad Campaigns:
• Design and execute lead generation campaigns.
• Set up re-marketing ads targeting engaged audiences.
• Test and optimize ad creatives, formats, and targeting options.
• Collaborate with the design team to develop ad creatives.
• Lead Tracking and Reporting:
• Track leads generated from organic and paid campaigns using Gohighlevel CRM.
• Note: Duplication found in the raw text regarding re-marketing, ad creatives, and optimization for Meta campaigns. This section reflects the tasks as described.

Requirements & Tech Stack

• Knowledge of Campaign setup, drafting Ad copies for Google / Facebook Ads.
• Practical experience running and managing campaigns using Google Ads / Facebook Ads platforms.
• Proficiency using Google Analytics to track ad conversion.
• Ability to optimize campaigns based on budget, keyword competitiveness, and campaign goals.
• Ability to handle paid digital marketing campaigns and showcase measurable results including qualified leads and sales.
• Knowledge of creating Ad campaign reports from data generated in analytics & Google Ads/Facebook Business Manager.
• Ability to follow specific directions weekly via checklists and other instructional media.
• Basic or Advanced Skills in Paid Advertising Platforms (Meta, Google Ads), Local SEO & Social Media Content publishing.
• Gohighlevel CRM

Qualifications

• Must be diligent and consistent.
• Empathy to users and customer-focused.
• Good English communication skills.
• Positive, solution-oriented attitude with time management skills.
• Enjoys working within processes and contributing ideas and feedback.

Additional Skills (Ideal, Not Mandatory)

• Third-party Digital Marketing training certifications (other than those provided by Google / Facebook).
• Knowledge of campaign & ad performance testing using A/B testing methodologies.
• Knowledge of Sales Funnel-based campaign planning and execution.