Lead Generation & Business Development Intern

About the Role

RUSA Analytics is looking for a proactive Lead Generation and Business Development Intern to help identify and engage businesses that require analytics, dashboards, automation, and artificial-intelligence solutions. You will research potential customers, initiate professional conversations, understand their business requirements, and support the team in converting qualified opportunities into client discussions.

Key Responsibilities

• Research and identify prospective clients across selected industries.
• Find relevant decision-makers using LinkedIn, company websites, and business directories.
• Contact prospects through email, LinkedIn, telephone, and approved outreach channels.
• Understand basic customer requirements and qualify suitable leads.
• Maintain accurate prospect and follow-up records in the lead tracker or CRM.
• Schedule discovery calls for qualified prospects.
• Assist in preparing proposals, presentations, and follow-up communication.
• Track outreach, responses, meetings, and conversions through weekly reports.
• Research market segments and competitors to identify new opportunities.

Requirements & Tech Stack

• Pursuing or recently completed a degree in business, marketing, commerce, management, engineering, or a related discipline.
• Strong written and verbal communication skills.
• Comfortable speaking with business owners and decision-makers.
• Basic understanding of B2B sales and lead generation.
• Ability to conduct structured online research.
• Familiarity with LinkedIn, spreadsheets, and CRM tools is preferred.
• Self-discipline, persistence, and the ability to follow up consistently.
• Interest in technology, data analytics, and artificial intelligence.

Skills

• Lead Generation
• Prospect Research
• Business Development
• B2B Sales
• LinkedIn Outreach
• Email Communication
• Cold Calling
• CRM
• Microsoft Excel
• Follow-up Management

What You'll Gain

• Practical experience in B2B technology sales and lead generation.
• Exposure to analytics, automation, and artificial-intelligence services.
• Experience communicating with founders and business decision-makers.
• Training in prospect research, lead qualification, and CRM management.
• Internship certificate upon successful completion.
• Opportunity to be considered for future roles based on performance.