Marketing & Growth

About the Role

Join the Founder's Office at Indifeet to work closely with founders across marketing, e-commerce, content, data, and product research. This entry-level role offers hands-on exposure to a growing consumer brand.

Key Responsibilities

• E-commerce Advertising
• Assist in running and optimizing ads across platforms like Amazon, Myntra, Nykaa, and other marketplaces.
• Track advertising spend, sales, ROAS, conversions, and campaign performance.
• Analyze campaign performance to identify areas for improvement.
• Marketplace Listings
• Create and optimize product listings across Amazon, Myntra, Nykaa, and other sales channels.
• Develop product titles, descriptions, keywords, attributes, and other listing content.
• Research competitor listings and marketplace trends.
• Marketing & Advertising Reports
• Prepare and maintain regular advertising and sales reports.
• Analyze campaign performance and identify key insights.
• Support founders in understanding report data.
• Social Media & Reels
• Participate in ideation for reels and social media content for Indifeet.
• Research trends, hooks, and content formats.
• Coordinate and oversee the execution of reel ideas.
• Analyze content performance and reasons for success.
• Market & Product Research
• Research upcoming footwear trends, styles, colors, and consumer preferences.
• Study competitors and products performing well in the market.
• Provide input on potential new footwear introductions for Indifeet.
• Assist in evaluating new product ideas before launch.
• Founder's Office Projects
• Work directly with founders on various marketing and growth projects.
• Take ownership of tasks from ideation through execution.
• Collaborate across functions, not limited to a single marketing activity.

Requirements & Tech Stack

• Comfortable working with Excel/Google Sheets and numbers.
• Enjoy social media and understand engaging content.
• Curious about consumer behavior, brands, fashion, or footwear.
• Comfortable researching independently.
• Ability to communicate ideas clearly.
• Willingness to take ownership and learn new tasks.
• Experience with Amazon Seller Central, Meta Ads, Google Ads, marketplace advertising, Shopify, Myntra, or Nykaa is a bonus, but not mandatory.

Qualifications

• Fresher or up to 1 year of experience.
• Relevant marketing/e-commerce internships are considered.
• Studied or worked in Marketing, Digital Marketing, E-commerce, Business, Advertising, or a related field.
• Understanding of basic marketing concepts.
• Desire to learn fast, ask the right questions, and take initiative.
• Attention to detail.
• Comfortable with both creative and analytical work.
• Willingness to wear multiple hats.
• A strong interest in understanding how a brand is built.