Social Media Executive

About the Role

The Social Media Executive will manage day-to-day social media activities across platforms, including planning, creating, scheduling, and publishing content that aligns with brand goals. This full-time, on-site role in Noida involves coordinating social media campaigns, optimizing profiles and posts for reach and engagement, and monitoring performance metrics to suggest improvements.

Key Responsibilities

• Plan, create, schedule, and publish content across social media platforms.
• Coordinate social media campaigns.
• Optimize social media profiles and posts for reach and engagement.
• Monitor performance metrics and suggest improvements.
• Collaborate with internal teams for content inputs.
• Manage community interactions, including comments, messages, and engagement.
• Ensure consistent brand voice across all channels.
• Stay updated on social media trends, competitor activities, and platform best practices.
• Contribute ideas for campaigns that drive awareness, traffic, and conversions.

Requirements & Tech Stack

• Social Media Marketing
• Social Media Optimization (SMO)
• Media Planning
• Communication and Writing skills
• Ability to analyze social media insights and metrics.
• Familiarity with social media tools (e.g., scheduling, analytics, and listening platforms).
• Basic understanding of digital marketing concepts.
• Ability to manage multiple campaigns and deadlines in a fast-paced environment.
• Collaborative mindset.
• On-site presence in Noida.

Qualifications

• Experience managing brand presence across major social media platforms.
• Relevant academic background (e.g., Marketing, Communications, Media, or related field) or equivalent practical experience.
• Detail-oriented and organized.