Senior Vice President Marketing

About the Role

The Senior Vice President Marketing role is an on-site internship position based in Mumbai. This role involves leading strategic marketing initiatives, including market planning, brand positioning, and go-to-market activities for Data Sutram’s AI-Trust platform.

Key Responsibilities

• Overseeing market research.
• Defining messaging for products and solutions.
• Coordinating with sales and product teams.
• Managing public relations and external communications.
• Designing integrated campaigns across digital and offline channels.
• Tracking performance metrics.
• Refining strategies to drive adoption among financial institutions.
• Mentoring junior marketing team members.
• Collaborating with leadership on growth plans.
• Representing the company at industry events and forums as needed.

Qualifications

• Strong skills in Market Planning and Marketing Management to shape strategy and drive execution.
• Market Research skills to analyze customer needs, competitive landscapes, and industry trends.
• Marketing and Public Relations skills to build brand awareness, manage communications, and support demand generation.
• Experience in B2B or enterprise technology marketing, ideally within BFSI, fintech, or AI-driven solutions.
• Proven ability to design and manage integrated campaigns, measure outcomes, and optimize based on data-driven insights.
• Excellent written and verbal communication skills, with the ability to translate complex technology into clear value propositions.
• Strong leadership, stakeholder management, and collaboration skills; comfort working closely with executive and product teams.
• Advanced degree or equivalent experience in Marketing, Business, Communications, or a related field is preferred.