Digital Marketing Specialist
Avenir Tech
Gurugram, Haryana, India1h agovia LinkedIn
About the Role
Avenir Tech specializes in software development and automation solutions. The Digital Marketing Specialist is a full-time, on-site role responsible for planning, executing, and optimizing digital marketing campaigns across channels such as social media, search, and email to increase brand awareness and generate leads.
Key Responsibilities
- Manage social media accounts.
- Create and schedule content.
- Monitor campaign performance.
- Analyze web and marketing data to refine strategy.
- Collaborate with cross-functional teams to align messaging with business objectives.
- Coordinate with designers and content creators.
- Stay current on digital marketing trends and tools.
- Support online marketing initiatives, including SEO, paid advertising campaigns, and marketing automation.
Requirements & Tech Stack
- Strong proficiency in Digital Marketing and Online Marketing.
- Experience executing multi-channel campaigns.
- Hands-on experience in Social Media Marketing, including content planning, community management, and performance tracking.
- Ability to work with Web Analytics tools (e.g., Google Analytics or similar) to interpret data and optimize campaigns.
- Excellent Communication skills.
- Familiarity with SEO/SEM, email marketing platforms, and basic marketing automation is preferred.
- Demonstrated ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.
- Prior experience in a technology or B2B environment is an advantage.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.