Digital Marketing Executive

About the Role

This is a full-time, on-site Digital Marketing Executive role based in New Delhi.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across channels such as social media, search, and email to drive brand awareness, engagement, and lead generation.
• Manage social media calendars.
• Create and publish web content.
• Coordinate with design and content teams.
• Monitor campaign performance using web analytics tools.
• Conduct market and audience research.
• Support the development of marketing strategies.
• Prepare regular performance reports with actionable insights.
• Collaborate closely with internal stakeholders and clients to ensure digital initiatives align with each brand’s identity and growth objectives.

Qualifications

• Strong foundational skills in marketing, including campaign planning, brand positioning, and performance-focused digital strategy.
• Effective communication skills to collaborate with cross-functional teams, engage with clients, and create clear, audience-focused messaging.
• Hands-on experience in social media marketing, including content scheduling, community management, and platform-specific optimization.
• Ability to produce and manage web content writing aligned with brand guidelines and digital best practices.
• Proficiency in web analytics tools (e.g., Google Analytics or similar) to track, interpret, and report on campaign performance.
• Familiarity with SEO, basic design principles, and paid advertising (e.g., Meta Ads, Google Ads) is highly beneficial.
• Detail-oriented, organized, and comfortable working in a fast-paced, on-site environment in New Delhi.