Junior Digital Marketing Manager

About the Role

ParaFit India is seeking a result-oriented Junior Digital Marketing Executive to support and execute digital marketing campaigns aimed at lead generation, customer acquisition, website traffic, and business growth. This role involves assisting with Google Ads, Meta Ads, SEO, campaign performance tracking, and ROAS analysis.

Key Responsibilities

• Google Ads & Performance Marketing

• Plan, execute, monitor, and optimize Google Ads campaigns (Search, Display, etc.).

• Conduct keyword research and competitor analysis for advertising opportunities.

• Manage campaign budgets, bidding strategies, targeting, and ad performance.

• Optimize campaigns for clicks, conversions, lead quality, and customer acquisition.

• Monitor key metrics like CPC, CTR, CPA, conversion rate, and cost per lead.

• Meta Ads Management

• Create, manage, and optimize paid campaigns on Facebook and Instagram via Meta Ads Manager.

• Develop audience targeting strategies based on customer interests, demographics, and behavior.

• Conduct A/B testing of ad creatives, headlines, audiences, and landing pages.

• Monitor campaign performance and make data-driven adjustments.

• Focus on lead generation, website conversions, customer acquisition, and retargeting.

• Search Engine Optimization (SEO)

• On-Page SEO: Conduct keyword research, optimize page titles, meta descriptions, headings, URLs, image alt text, and internal links. Improve website content structure, keyword relevance, and search visibility. Identify opportunities to improve website usability and landing-page performance.

• Off-Page SEO: Support ethical link-building activities to improve website authority. Identify relevant websites for quality backlinks. Conduct backlink analysis and competitor SEO research. Monitor keyword rankings, domain authority indicators, and organic traffic growth.

• ROAS & Campaign Performance Analysis

• Track and analyze Return on Ad Spend (ROAS) across Google Ads and Meta Ads.

• Calculate ROAS by comparing attributable revenue with advertising expenditure.

• Monitor advertising spend, revenue, conversions, CPA, and overall campaign profitability.

• Identify underperforming campaigns and recommend optimization strategies.

• Prepare regular performance reports on campaign results, spending, and improvement opportunities.

• Website Analytics & Conversion Tracking

• Utilize Google Analytics 4 (GA4), Google Tag Manager, Google Ads conversion tracking, and Meta Pixel.

• Monitor website traffic, landing-page performance, user behavior, and conversion data.

• Assist with tracking leads, purchases, and other marketing actions.

• Identify opportunities to improve conversion rates and reduce customer acquisition costs.

• Reporting & Optimization

• Prepare daily, weekly, and monthly digital marketing performance reports.

• Track campaign budgets and monitor advertising expenditure effectively.

• Conduct competitor research and identify new performance marketing opportunities.

• Coordinate with internal teams for landing-page requirements, campaign offers, and marketing creatives.

Requirements & Tech Stack

• Basic to intermediate knowledge of Google Ads and Meta Ads Manager.
• Understanding of performance marketing, paid campaign optimization, and lead generation.
• Knowledge of on-page SEO, off-page SEO, keyword research, and backlink building.
• Understanding of ROAS, ROI, CPC, CTR, CPA, conversion rate, and cost per lead.
• Familiarity with Google Analytics 4 (GA4), Google Tag Manager, Google Search Console, and conversion tracking.

Qualifications

• Strong analytical, problem-solving, and reporting skills.
• Ability to work with spreadsheets and interpret campaign performance data.
• Good communication, time management, and organizational skills.
• A degree or diploma in Marketing, Digital Marketing, Business, or a related field is preferred.
• Internship, certification, or practical project experience in digital marketing is an advantage.
• Result-oriented and comfortable working with numbers and campaign data.
• Interested in paid advertising, SEO, website conversions, and performance optimization.
• Willing to learn new digital marketing tools and advertising strategies.
• Focused on improving lead quality, reducing acquisition costs, and increasing measurable business results.