Marketing Communication Coordinator AS9385

About the Role

Help future Cowboys find their place at OSU! As part of the Office of Undergraduate Admissions and Recruitment, this creative and collaborative communications team is responsible for strategic communication, marketing, and outreach efforts to prospective students, their families, and other internal and external audiences.

Key Responsibilities

• Leading print project management and overseeing quality control for all print and direct mail initiatives.
• Managing communication flow data sets and mail lists.
• Handling print and mail proofing.
• Content creation, copy writing, and editing.
• Serving as the primary liaison with print, mail, and promotional product vendors and Brand Management graphic design.
• Managing and coaching a team of communications specialists responsible for creating engaging prospective student content.
• Overseeing ongoing training and professional development for the team.
• Contributing to overall marcom strategic planning.
• Staying up-to-date on industry trends related to direct mail and print projects.
• Providing leadership in carrying out special initiatives and other duties as assigned.

Requirements & Tech Stack

• Bachelor's degree in Communications, Journalism, Marketing, Public Relations, or a related field (degree must be conferred on or before the agreed-upon start date).
• Six months of experience in communications, marketing, or a closely related field.
• Demonstrated experience in direct mail campaigns, writing, editing, social media, video, website, and content creation.
• Demonstrated project management and leadership/staff management experience.
• Ability to lift 45 lbs (recruitment materials).
• Excellent communication skills, including written and verbal.
• Ability to organize, manage, and execute projects on strict deadlines with excellent attention to detail.
• Experience using a project management system is preferred.
• Strong technical writing skills and experience with writing engaging marketing content using Associated Press style.
• Understanding of customer relationship management (CRM) technology, preferably within a higher education setting.
• Demonstrated experience leading multi-channel marketing strategies and training colleagues on best practices and use of marketing platforms.

Preferred Qualifications

• Master's degree in Marketing, Journalism, Public Relations, Communications, or a related field.
• Three plus years of successful experience in communications or marketing, including supervisory experience with professional and/or student staff.
• Relevant experience in a higher education or appropriately similar setting, including building and execution of communication flows.
• Previous work with print and vendors, writing specifications, and managing print projects.
• Track record of business development through strategic problem-solving and proactive leadership.
• Skills: Writing print specifications, managing large-scale direct-mail campaigns, drafting and submitting print bid proposals.