Business Development & Business Strategy

About Barcode Entertainment

Barcode Entertainment is a strategic brand solutions company operating at the intersection of brands, culture, and creators. As part of the YKONE network, we work with leading brands to develop impactful marketing solutions and drive meaningful brand engagement.

Role Overview

We are looking for a mid-senior professional who can drive new business opportunities while identifying ways to grow existing client accounts. The ideal candidate will combine strong business development skills with strategic thinking, a deep understanding of brand solutions, and the ability to build long-term client relationships. The role involves identifying potential clients, developing strategic proposals, converting business opportunities, and collaborating with internal teams to deliver effective brand solutions.

Key Responsibilities

• Business Development & New Client Acquisition
• Identify and pursue new business opportunities across brands, industries, and categories.
• Build and maintain a strong pipeline of prospective clients and strategic partnerships.
• Lead client outreach, pitch discussions, negotiations, and business closures.
• Develop compelling proposals and presentations tailored to client objectives.
• Account Growth & Relationship Management
• Identify opportunities to expand existing accounts through upselling, cross-selling, and new service offerings.
• Build strong relationships with key stakeholders and decision-makers.
• Understand client business goals and recommend solutions that drive growth and long-term engagement.
• Drive account expansion, revenue growth, and client retention.
• Business Strategy & Brand Solutions
• Understand market trends, client needs, and competitive landscapes to identify growth opportunities.
• Develop strategic recommendations and integrated brand solutions aligned with client objectives.
• Translate business challenges into actionable marketing and brand partnership opportunities.
• Work closely with internal teams to develop innovative solutions and strengthen pitch strategies.
• Revenue Planning & Business Growth
• Contribute to business planning, revenue forecasting, and pipeline management.
• Track business development performance, conversion rates, and account growth.
• Identify new markets, industry segments, and potential revenue streams.
• Ensure a balance between new client acquisition and growth of existing business.

Requirements

• Mid-senior level experience in business development, brand solutions, business strategy, or client partnerships.
• Proven experience in acquiring new clients and driving revenue growth.
• Experience in growing existing accounts through upselling and cross-selling.
• Strong understanding of brand marketing, integrated campaigns, and marketing solutions.
• Excellent communication, presentation, negotiation, and stakeholder management skills.
• Ability to think strategically while maintaining a strong focus on business outcomes.
• Experience working with brands, agencies, media, digital marketing, or influencer marketing would be an advantage.

What We’re Looking For

• A proactive professional with a strong business mindset and an ownership-driven approach.
• Someone who can independently identify opportunities, build client relationships, and convert leads into business.
• A strategic thinker who understands how to translate client needs into commercially viable solutions.
• A relationship builder who can drive both new business and long-term account growth.