Marketing Associate

About the Role

PKD Ventures is a growth-focused organization that invests in and develops innovative business initiatives across diverse markets. The company emphasizes data-driven decision-making, collaborative partnerships, and creative problem-solving to build sustainable value. Team members work in a dynamic environment that encourages experimentation, continuous learning, and ownership of outcomes. PKD Ventures values clear communication, integrity, and adaptability, offering opportunities to contribute to impactful projects and long-term strategic goals.

The Marketing Associate is a full-time remote role responsible for supporting the planning and execution of marketing initiatives across digital and traditional channels. This position involves conducting market research, assisting with campaign development, tracking performance metrics, and preparing reports that inform marketing and sales strategies. The Marketing Associate will help coordinate projects, maintain marketing calendars, and collaborate with internal stakeholders to ensure consistent brand messaging. Daily tasks include drafting marketing content, supporting lead generation activities, and contributing ideas to improve outreach and customer engagement.

Key Responsibilities

• Support the planning and execution of marketing initiatives across digital and traditional channels.
• Conduct market research.
• Assist with campaign development.
• Track performance metrics.
• Prepare reports to inform marketing and sales strategies.
• Coordinate projects.
• Maintain marketing calendars.
• Collaborate with internal stakeholders to ensure consistent brand messaging.
• Draft marketing content.
• Support lead generation activities.
• Contribute ideas to improve outreach and customer engagement.

Qualifications

• Strong Communication skills, including clear written and verbal communication and the ability to present findings to various stakeholders.
• Market Research and Marketing skills, including analyzing customer behavior, understanding market trends, and supporting campaign planning.
• Sales and Marketing skills, including supporting lead generation efforts and aligning marketing activities with sales objectives.
• Project Management skills, including organizing tasks, managing timelines, and coordinating with cross-functional teams.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is preferred.
• Proficiency with marketing and analytics tools is beneficial.
• Familiarity with CRM systems is beneficial.
• Attention to detail is beneficial.
• A proactive, self-directed work style is beneficial.