Account Coordinator, Consumer

About the Role

The Account Coordinator, Consumer Brands plays a critical role in maintaining project organization, managing timelines, and facilitating communication across teams. This position supports integrated public relations campaigns for consumer brands by coordinating media relations, influencer programming, and various campaign elements. The role is essential in driving campaign execution, ensuring smooth operational flow, and contributing to the effectiveness of brand messaging.

Key Responsibilities

• Build and maintain media lists using industry tools
• Develop relationships with key media contacts
• Craft pitches, conduct media outreach, and secure coverage
• Coordinate media product requests and sendouts
• Create and manage influencer rosters aligned with campaign goals
• Track influencer deliverables and performance metrics
• Manage influencer relationships with guidance
• Archive final creator assets for reference
• Coordinate internal and client communications, including scheduling and recaps
• Organize account materials such as client folders and media trackers
• Manage product sample inventory and shipping for activations
• Support execution of events, media desksides, and creative mailers
• Monitor earned media and update coverage trackers
• Highlight significant coverage and monitor relevant news
• Assist in monthly and programmatic reporting
• Communicate project status and collaborate with team leads
• Engage actively across team communication channels
• Conduct research supporting campaign development and new business
• Track industry, category, and competitive news and trends
• Build understanding of communications landscape and agency resources

Requirements & Tech Stack

• Bachelor’s degree or equivalent
• Strong written communication skills with attention to clarity and tone
• Professional presence and confident communication skills
• Positive, proactive, and flexible attitude
• Ability to work independently and collaboratively
• Effective multitasking and deadline management
• Strong attention to detail and organizational skills
• Interest in consumer culture, social trends, news cycles, and brand participation

Qualifications

• 0-1 years of experience (including internships)