Social Media Assistant

About the Role

Microscan is a technology company specializing in all-fiber networking services. The company is growing in Mumbai, Kolhapur, and Goa, providing advanced solutions in cloud migration, DevOps, and cybersecurity. Microscan also operates PlayboxTV, an OTT platform. Microscan Internet Limited (MIL) offers high-speed internet and leased line services.

Key Responsibilities

• Develop and execute social media strategies aligned with brand objectives and marketing goals.
• Manage daily content publishing across Instagram, Facebook, LinkedIn, and YouTube.
• Plan, create, and maintain a content calendar based on trends, campaigns, product launches, and brand initiatives.
• Create engaging and visually appealing content, including posts, reels, stories, and short-form videos.
• Collaborate with internal teams for photoshoots, video shoots, marketing campaigns, and promotional activities.
• Monitor social media trends, audience behavior, and competitor activities to identify growth opportunities.
• Track and analyze social media performance, including reach, engagement, impressions, and follower growth.
• Prepare regular performance reports and recommend improvements based on data and insights.
• Optimize content strategies and campaigns to improve brand visibility, audience engagement, and overall performance.
• Ensure consistent brand communication, tone, and visual identity across all platforms.

Requirements & Tech Stack

• Good understanding of Instagram, Facebook, LinkedIn, and YouTube.
• Familiarity with social media analytics and performance reporting.
• Basic knowledge of content creation tools such as Canva and video editing applications is preferred.

Qualifications

• Experience in social media management, digital marketing, or a related field.
• Strong content planning, writing, and creative thinking skills.
• Ability to identify trends and translate them into engaging content.
• Good communication, coordination, and time management skills.