Digital Marketing Intern

About the Role

TrueFold is seeking an enthusiastic Digital Marketing Intern to gain hands-on experience in digital marketing, social media, content creation, and online advertising. This is an execution-oriented role working closely with the marketing team on social media channels, website content, digital campaigns, and Meta Ads.

Key Responsibilities

• Social Media Management
• Manage TrueFold's social media channels daily.
• Create and publish social media posts, reels, and stories.
• Prepare and maintain a weekly/monthly social media content calendar.
• Schedule and publish content across platforms.
• Monitor comments, messages, and audience engagement.
• Track basic social media performance and prepare reports.
• Identify relevant trends, content formats, and topics to improve engagement.
• Content Creation
• Create basic social media creatives using tools such as Canva and similar platforms.
• Assist in creating captions, headlines, campaign messages, and short-form content.
• Repurpose existing content into different formats for social media.
• Coordinate with the marketing team for campaigns, offers, and brand communication.
• Maintain consistency in brand guidelines, tone, and visual identity.
• Website Management
• Update and edit website content as required.
• Add/edit products, images, banners, blogs, and other website content.
• Make basic website changes using the available CMS/platform.
• Check website pages, links, forms, and content regularly.
• Assist with basic website SEO activities such as page titles, descriptions, headings, and content optimization.
• Coordinate with developers for technical changes.
• Meta Ads & Digital Advertising
• Assist in creating and managing Meta Ads campaigns on Facebook and Instagram.
• Set up campaigns, audiences, creatives, and basic targeting.
• Upload and test different ad creatives and copy.
• Monitor campaign performance (reach, impressions, clicks, CTR, conversions).
• Assist in optimizing campaigns based on performance.
• Maintain basic campaign reports and communicate key observations.
• Digital Marketing Support
• Support the marketing team in executing digital campaigns and brand initiatives.
• Conduct basic competitor and market research.
• Assist with influencer/social media collaborations.
• Support lead-generation and customer-acquisition activities.
• Maintain digital marketing assets and campaign records.
• Undertake other digital marketing execution activities assigned by the Marketing Head.

Requirements & Tech Stack

• Basic understanding of Digital Marketing and Social Media Marketing.
• Good knowledge of Instagram, Facebook, and Meta Business Suite/Ads Manager.
• Basic knowledge of Canva or other design tools.
• Basic understanding of website management/CMS.
• Good written communication skills.
• Ability to write simple and engaging social media captions.
• Basic understanding of Meta Ads and digital advertising.
• Good research and analytical skills.
• Willingness to learn and experiment with new digital marketing tools.

Preferred Skills

Candidates with knowledge of any of the following will be preferred:

• WordPress or other CMS platforms
• Meta Ads Manager
• Google Analytics / Google Search Console
• Basic SEO
• Canva
• CapCut or other video-editing tools
• AI tools for content creation
• Basic performance marketing concepts

Qualifications

• Students or recent graduates pursuing/holding a degree in Marketing, Digital Marketing, Business, Communications, Media, or a related field.
• Candidates with 0–1 year of experience.
• Freshers with a strong interest in digital marketing are welcome.
• Proactive, creative, and willing to execute tasks independently.
• Enjoys social media and understands current digital trends.
• Strong attention to detail and ability to meet deadlines.
• Candidates with their own portfolio, social media work, or previous digital marketing projects will have an advantage.