Housing & Residence Life Social Media Assistant

About the Role

The Housing & Residence Life Marketing & Communications Assistant will support communications efforts with a focus on social media, storytelling, and event promotion. This role provides hands-on experience in content creation, campaign management, and digital engagement strategies, contributing to initiatives that impact the student residential experience.

This position is available only to enrolled American University students.

Key Responsibilities

• Social Media Management
• Assist in managing Housing and Residence Life’s official social media accounts (primarily Instagram), including content creation, caption writing, and scheduling posts.
• Capture and curate high-quality photos and videos at department events.
• Draft and schedule weekly posts highlighting upcoming housing deadlines, student engagement opportunities, and residential life updates.
• Engage with followers by monitoring comments, mentions, and tags to maintain an approachable and informative online presence.
• Content Creation & Campaign Development
• Collaborate on creative campaigns promoting Housing processes such as Returning Student Room Selection and community engagement initiatives.
• Brainstorm and develop new content ideas that align with departmental goals and seasonal themes.
• Design digital materials such as social media graphics, story templates, and short-form videos using Canva or similar tools.
• Analytics & Reporting
• Track social media engagement metrics to evaluate performance and identify trends.
• Assist in preparing monthly social media performance summaries.
• Provide recommendations for improving engagement and reach based on data insights.
• Departmental Engagement
• Support on-site coverage of Signature Programs and major departmental events.
• Ensure content accurately reflects the department’s mission, values, and inclusive approach to community building.
• Participate in brainstorming sessions to align messaging with department priorities.

Position Type/Expected Hours Of Work

• Part-time.
• 7 - 10 hours per week.

Salary Range

• $18.40 per hour.

Requirements & Tech Stack

• Prior social media management experience or equivalent coursework education is required.
• Familiarity with Canva.
• Knowledge of video editing software (e.g., iMovie, CapCut).

Qualifications

• Full-time enrollment as an undergraduate student at American University (minimum 12 credits and a maximum of 17 per semester).
• Cumulative GPA at, or above, 2.50 and term GPA at, or above, 2.50.
• Must be in good conduct standing with the university.
• Familiarity with American University's residential communities.

Additional Eligibility Qualifications

• Shifts are scheduled during office hours: 9AM - 5PM, Monday - Friday with some non-traditional hours for after-hour events.