Marketing Assistant

SHIK CONSULTING GROUP

About the Role

This is an onsite role focused on marketing and promotions. The goal is to raise brand awareness with target audiences. Paid training will be provided. We are looking for candidates excited about working with nonprofit causes who will bring a fresh approach. This role involves working across all levels and departments to identify client impact and communicate it, uncover donor insights, and deliver innovative marketing campaigns to drive fundraising. You will explore what attracts new donors and how to improve the donor registration experience.

Key Responsibilities

• Increase donor funding with strategic brand positioning and territory management
• Shape and communicate vision and mission through public speaking and one-on-one presentations
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing personnel working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications, and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices, and tactics

Requirements & Tech Stack

• Ability to receive training and coaching in identifying target audiences and devising effective campaigns
• Can handle fieldwork and high volume of in-person interaction
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices

Qualifications

• Degree in marketing or a related field