performance marketer intern

About the Role

• This is a full-time, on-site Performance Marketer role based in Delhi, India.
• The Performance Marketer will plan, execute, and optimize data-driven digital marketing campaigns across channels such as search, social, and display to generate qualified leads and improve ROI for healthcare clients.

Key Responsibilities

• Manage campaign budgets.
• Monitor performance metrics.
• Run A/B tests.
• Refine targeting and messaging to improve conversions.
• Collaborate with content, design, and account teams to align campaigns with overall marketing strategies and client objectives.
• Prepare regular performance reports.
• Provide insights and recommendations.
• Stay current with industry trends and platform updates.

Requirements & Tech Stack

• Performance marketing skills, including paid search, paid social, and display advertising, with a focus on ROI and conversion optimization.
• Proficiency in using analytics tools (e.g., Google Analytics, ad platform dashboards) to track campaign performance, interpret data, and generate actionable insights.
• Experience with campaign management, including audience targeting, keyword research, bidding strategies, and A/B testing.
• Ability to collaborate with cross-functional teams and communicate clearly with stakeholders about campaign plans, results, and recommendations.
• Solid understanding of digital marketing fundamentals, including funnel optimization, attribution, and lead generation best practices.
• Strong analytical mindset, attention to detail, and capacity to work in a fast-paced on-site environment in Delhi.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Relevant certifications in digital or performance marketing are an advantage.
• Experience working with healthcare brands or regulated industries is a plus.
• Familiarity with compliance and ethical marketing guidelines is a plus.