Marketing Specialist, Customer Service

About the Role

This is a full-time, on-site Marketer position based in Orange, CT. The role focuses on promoting Senior Helpers’ services within the local community.

Key Responsibilities

• Develop and execute marketing campaigns.
• Manage local advertising initiatives.
• Support brand awareness efforts.
• Build and maintain relationships with referral sources (e.g., healthcare providers, senior centers, community organizations).
• Represent Senior Helpers at events, fairs, and networking activities.
• Create marketing materials.
• Maintain social media and online presence for the local office.
• Track campaign performance.
• Report on marketing outcomes to leadership.
• Collaborate with office management and care teams to align marketing activities with service offerings and client needs.

Requirements & Tech Stack

• Skills in digital and traditional marketing.
• Skills in campaign planning.
• Skills in social media management.
• Skills in basic branding.
• Skills in community outreach.
• Skills in relationship-building with local partners, referral sources, and prospective clients.
• Skills in content creation (e.g., writing clear marketing copy, producing promotional materials, supporting online content).
• Skills in data tracking and basic analytics.
• Familiarity with CRM tools.
• A valid driver's license for local travel.

Qualifications

• Strong communication and presentation skills.
• Comfort speaking with diverse community stakeholders.
• Customer-service orientation.
• Prior experience in healthcare, senior services, or local community marketing is beneficial.
• Preferred education: An associate or bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.