SEO Content Writer
Houzeo
Mumbai, Maharashtra, India1h agovia LinkedIn
About the Role
The SEO Content Writer is a full-time, on-site role based in Mumbai, responsible for planning, creating, and optimizing high-quality content that drives organic traffic and user engagement.
Key Responsibilities
- Conduct keyword research.
- Develop SEO-focused content briefs.
- Write articles, landing pages, FAQs, and product copy aligned with Houzeo’s brand voice and marketing goals.
- Collaborate with marketing, product, and design teams to ensure content supports campaigns, user journeys, and conversion objectives.
- Update and refresh existing content for SEO performance.
- Monitor rankings and analytics.
- Apply on-page optimization best practices such as meta tags, internal linking, and structured headings.
- Maintain content calendars.
- Ensure factual accuracy.
- Adhere to style guidelines and regulatory constraints relevant to real estate.
Requirements & Tech Stack
- Practical knowledge of SEO principles, including keyword research, on-page optimization.
- Familiarity with tools such as Google Search Console and Google Analytics.
Qualifications
- Strong Web Content Writing and general Writing skills for creating clear, engaging, and user-focused copy.
- Content Strategy skills and Research abilities to plan topics, analyze user intent, and align content with SEO and business goals.
- Proofreading skills to ensure accuracy, consistency, and adherence to style and quality standards.
- Relevant qualifications include a bachelor’s degree in Communications, Journalism, Marketing, English, or a related field.
- Prior experience in SEO content writing for consumer-facing digital products or services.
Additional beneficial skills:
- Understanding of real estate or proptech.
- Strong analytical and time-management abilities.
- Experience working in cross-functional teams in a fast-paced environment.