Marketing Specialist
Instaport Delivery
Mumbai, Maharashtra, India2h agovia LinkedIn
About the Role
The Marketing Specialist will support Instaport Delivery’s growth through targeted marketing initiatives, working full time on-site in Mumbai.
Key Responsibilities
- Plan and execute marketing campaigns.
- Develop marketing materials.
- Coordinate promotional activities across digital and offline channels.
- Conduct market research.
- Analyze customer and competitor insights.
- Recommend strategies to strengthen brand awareness and customer acquisition.
- Collaborate closely with sales, operations, and customer support teams to align messaging, drive lead generation, and enhance customer engagement.
- Track campaign performance.
- Prepare reports and suggest data-driven improvements.
Requirements & Tech Stack
- Communication skills
- Collaboration skills
- Market Research skills
- Data analysis
- Competitor benchmarking
- Customer insight gathering
- Sales skills
- Customer Service skills
- Marketing Strategy skills
- Campaign planning
- Brand positioning
- Channel selection
- Familiarity with digital marketing tools.
- Familiarity with social media platforms.
- Familiarity with basic analytics (e.g., Google Analytics, Excel).
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
- Ability to work on-site in Mumbai.
- Ability to manage multiple projects.
- Ability to adapt to a fast-paced environment.
- Relevant experience in marketing within logistics, e-commerce, or related industries is beneficial.