Social Media Marketing Intern

About Feather & Blade

Feather & Blade is a restorative boutique and cosmetic tattoo studio with locations in Lexington and Louisville, Kentucky, founded in 2016. They specialize in natural-looking enhancements.

Internship Details

• Duration: Spring 2027 Semester (January 11, 2027 - May 7, 2027)
• Hours: 10 hours/week
• Work Hours: Flexible, as long as deadlines are met.
• Meetings: Weekly scheduled Google Meets with the Marketing Manager and owner, and in-studio meetings in Lexington or Louisville for content filming.
• Modality: Primarily remote with necessary in-studio meetings. Communication via email, Google Meets, and Google Task Manager.
• Compensation: Unpaid with course credit opportunities.

Internship Positions

Content Creation Intern

• Film and edit video content (Reels & TikTok) as needed in local studio.
• Maintain the video content spreadsheet, organizing and tagging footage.
• Create daily Instagram Stories following brand guidelines.
• Create branded graphics.
• Assist in event marketing.
• Create Unsplash photo content calendar.
• Engage with the audience as @featherandblade on Instagram and TikTok (15 minutes, 5 days/week).
• Submit 5-7 Reel/TikTok ideas per week.
• Film 10 reels every 3 weeks.
• Research, develop, and present a final strategy-based marketing plan with the intern team.

Social Media Management Intern

• Social media management across Instagram, Facebook, Threads, TikTok, LinkedIn, and Pinterest.
• Create and maintain detailed monthly content calendars for Meta (Instagram and Facebook) and TikTok.
• Oversee daily posting and scheduling, ensuring consistency with brand guidelines.
• Respond promptly to social media comments and direct messages.
• Track and report on performance metrics (engagement, reach, follower growth).
• Lead Pinterest strategy, curating visually cohesive boards.
• Develop and manage community engagement initiatives (giveaways, ambassador programs).
• Create Instagram Story graphics in collaboration with the Creative Content Intern.
• Engage with the audience as @featherandblade on Instagram and TikTok (15 minutes, 5 days/week).
• Submit 5-7 Reel/TikTok ideas per week.
• Film 10 reels every 3 weeks.
• Maintain the video content spreadsheet, organizing and tagging footage.
• Research, develop, and present a final strategy-based marketing plan with the intern team.

Digital Marketing Intern

• Monitor and analyze digital performance data (Google Ads, Google Analytics, website traffic).
• Propose and implement SEO strategies.
• Design, manage, and execute Google Ads campaigns.
• Manage and update Google Business profiles, responding to reviews and posting updates.
• Conduct market research to identify trends and competitor activity.
• Write and optimize blog posts for SEO.
• Update website content via Squarespace (blog posts, minor design updates).
• Integrate Like to Know (LTK) affiliate links as needed.
• Engage with the audience as @featherandblade on Instagram and TikTok (15 minutes, 5 days/week).
• Submit 5-7 Reel/TikTok ideas per week.
• Film 10-12 reels every 3 weeks.
• Maintain the video content spreadsheet, organizing and tagging footage.
• Research, develop, and present a final strategy-based marketing plan with the intern team.

Internship Qualifications & Requirements

• Current undergraduate student or recent graduate studying Integrated Strategic Communication, Marketing, or a related field.
• Must be able to commute to the Lexington or Louisville studios as needed for filming content.
• Familiarity with Google Drive (specifically Google Sheets, Google Docs, and Google Meet).
• Familiarity with Canva.
• Reliable access to Google Task Manager, Acuity, Google Drive, Google Sheets, Google Meet, Canva, and social media platforms.
• Academic and/or professional experience in social media marketing.
• Basic understanding of cosmetic tattoo services.

University of Kentucky ISC 399 Qualifications & Requirements (if applicable)

• Completion of at least 18 credits of 300+ level ISC coursework.
• Handshake internship application submitted before December 11, 2026.
• Handshake contract approved before January 4, 2027.
• Completion of ISC 399 Canvas assignments throughout the semester.

University of Louisville COMM 417 Qualifications & Requirements (if applicable)

• Minimum of 90 earned credit hours (and 12 credit hours at U of L).
• Minimum overall GPA of 2.5.
• COMM 342, COMM 360, or COMM 333.
• Submitted U of L COMM internship application.
• Current resume and unofficial transcript emailed to internship course director.
• Internship Director’s approval for credit and registration for the course.
• Meeting with internship director prior to internship.

Learning Outcomes

• Effectively research industry trends and film, edit, and publish social media content.
• Develop a final marketing plan with strategies for Feather & Blade to implement.
• Analyze and identify various strengths and weaknesses within the website and social media platforms with suggestions for improvement.
• Produce high-quality graphics and written content for website and social media pages.