Lead Generation Executive

Param Group of Companies

About the Role

This is a full-time, on-site Lead Generation Executive role based in Vadodara.

Key Responsibilities

• Identify and qualify new leads through online research, databases, professional networks, and outbound activities such as emails and calls.
• Conduct market research to understand target segments, industry trends, and competitor offerings.
• Maintain accurate records of prospects in CRM or lead management tools.
• Collaborate closely with sales and marketing teams to nurture leads, schedule meetings or demos, and support campaign execution.
• Prepare lead reports.
• Update status and follow-up actions for leads.
• Continuously improve lead-generation tactics to meet and exceed targets.

Requirements & Tech Stack

• Proven experience in lead generation and prospecting.
• Strong market research skills to analyze industries, customer segments, and competitor landscapes.
• Effective communication skills, including clear spoken and written communication and professional email etiquette.
• Sales-oriented mindset with the ability to qualify prospects, handle initial objections, and support the sales pipeline.
• Comfort using CRM systems, spreadsheets, and online tools for data management and lead tracking.
• Organized, detail-oriented, and able to manage multiple leads and follow-ups simultaneously.
• Willingness to work on-site in Vadodara and collaborate with cross-functional teams in a fast-paced environment.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field is preferred.
• Internship or prior experience in sales or business development considered an advantage.