Lead Generation Executive

About the Role

The Lead Generation Executive internship is an on-site role based in the Pune Division. Interns will support daily lead generation activities, including identifying and qualifying new leads, conducting market research, and updating lead databases with accurate information. The role involves engaging prospects via phone, email, and digital channels, sharing relevant marketing assets, and scheduling follow-up calls or appointments for the sales team. Interns will collaborate closely with sales and marketing colleagues to understand campaign objectives, refine prospect lists, and help improve conversion rates. This internship offers hands-on experience in B2B sales acceleration and exposure to technology-focused marketing campaigns.

Key Responsibilities

• Identify and qualify new leads.
• Conduct market research to analyze target regions, industries, and technology segments.
• Update lead databases with accurate information.
• Engage prospects via phone, email, and digital channels.
• Share relevant marketing assets.
• Schedule follow-up calls or appointments for the sales team.
• Collaborate with sales and marketing colleagues to understand campaign objectives and refine prospect lists.
• Help improve conversion rates.

Qualifications

• Ability to identify and qualify new leads.
• Strong market research skills.
• Effective communication skills for engaging prospects and coordinating with internal teams.
• Interest in and aptitude for sales activities within a B2B environment.
• Basic understanding of digital marketing or B2B demand generation is an advantage.
• Proficiency with office productivity tools and CRM or lead management platforms is beneficial.
• Ability to work on-site in Pune Division, manage time effectively, and handle multiple tasks.
• Currently pursuing or recently completed a degree in Business, Marketing, Communications, or a related field is preferred.